As a startup, you are often busy growing your business and acquiring clients. Hence, you do not have the time to promote your business.
Luckily, there is a time-saving and cost-effective way to get the word out. And that is local SEO services.
But with fierce competition and rising online requirements, local Search Engine Optimization (SEO) can be challenging to master. Moreso, if you are new to digital marketing.
To get you started, we have listed down the best and useful local SEO tools. Mind you; your trusted local SEO company uses some of these affordable, easy to use, and practical tools. Not to mention that these tools can help lighten your local SEO load.
1. Google Keyword Planner
Choosing the right keywords is essential in the SEO process. And Keyword Planner allows you to look for related keywords and ad groups relevant to your niche.
It is also easy for you to know which terms and keywords people are searching for and how often they search for it. It also comes with a function that allows you to search for similar keywords that people are looking for.
When scrolling through the list, you might come across low competition keywords with high search volume. You can leverage such keywords to make a huge difference in optimizing your site.
PRO TIP: You can set location parameters on Keyword Planner. That way, you can come up with relevant keywords that are location-specific for your business. This can come in handy when you practice local SEO.
BiQ is unlike the traditional SEO tools that you are using. That’s because it gives you a granular cost control. It also has features like keyword intelligence, rank intelligence, and so much more.
When doing your local SEO research, this tool allows you to choose keywords from over 100,000 locations and 35 languages. From there, you will get a more specific set of keywords that you can take advantage of.
This is helpful if you are localizing your web content. Mind you; localization can help improve your business’ online visibility.
If you are unsure of the keywords that you should use, you can pick those with high value. That’s because keywords with high value can drive more traffic to your site.
BrightLocal is an all-in-one local marketing platform. That’s because it lets you manage your digital marketing campaigns in one place.
This tool is excellent for small businesses and businesses that have many locations.
Some of its features involve monitoring local search rankings, local citations, and new opportunities. Doing so allows you to respond to various audience feedback without being cumbersome.
Ahrefs is not exactly a local SEO tool. However, a lot of small businesses use it for backlink analysts and keyword research. That’s because your keywords and backlinks can serve as the backbone of your SEO campaign.
5. Moz Local
We can say that Moz Local is one of the most sought-after local SEO tools out there. It can be because of Moz’s reputation as a leader in the digital marketing industry.
This tool allows you to improve your business’s online visibility. It also ensures that your business listings on various directories are accurate and consistent.
Siteliner allows you to identify essential issues that affect your site’s rankings.
Doing so will enable you to make up to 250-page searches monthly. From there, you can check out duplicate content and broken links that need fixing.
All you have to do is plug in the URL of the specific page that you want to check, and let Siteliner do all the hard work for you.
The CognitiveSEO tool comes with two essential features: The Rank Tracker and the Keyword Tool and Content Assistant. These features allow you to track and improve your local SEO.
First, Rank Tracker features advanced options that allow you to know how your keyword is evolving. How? By checking the local rankings of your target keyword depending on browser and devices.
Meanwhile, the Keyword Tool and Content Assistant allow you to optimize for local search. This feature notifies you of any keywords that are missing on your content. That way, you can figure out how you can boost its search rankings.
The cool thing about CognitiveSEO is that it is intuitive and easy to use. Thus, you can save tons of time because it works.
Whitespark is a local tool that lets you track your rankings. It also helps you look for link building and reputation management opportunities.
For example, you can find where your competitors get their citations. And then, you can emulate it to improve your local rankings.
Whitespark also boasts its reputation builder feature. This feature allows you to respond and address online reviews and customer feedback.
GrowthBar is a Google Chrome Extension that provides you with essential SEO metrics for your website.
The best thing about this tool is that you can also use it to run backlink analysis and keyword research. And you can do it without having to leave your browser on Google.
10. Answer the Public
Are you looking for content and keyword ideas? Answer the Public is a fantastic tool that you can use for content ideation!
What this tool does is that it lists down all the popular search queries that are relevant to your keywords. This enables you to collect a list of frequently asked questions online, which you can turn into a blog post.
The beauty of using Answer the Public is that it lets you reap the following benefits:
- Ranking for queries that matter to your audience
- Produce content that can cater to their needs
Having a solid local SEO strategy does not have to cost a fortune. If you are a beginner, you can kickstart your campaign with the tools listed above.
Doing so helps your business stay ahead of the competition while improving your online visibility.
The best part? They are all affordable and effective.
Company Name: Mind Mingles – Digital Marketing Agency
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