Cloud-based marketing automation platform Maropost has hired industry veteran Cory Snyder as the new Vice President of Channel Sales (Partners).
Toronto, Ontario – Cloud-based marketing automation platform Maropost has hired industry veteran Cory Snyder as the new Vice President of Channel Sales (Partners).
According to Maropost, this extension of their business is an exciting one, and in many ways, “new” too. The company has never really focused or formalized this aspect of their business. However, they believe that it represents a huge opportunity for the products they currently offer, the ones they are launching in the future, as well as the ones they plan to acquire.
A seasoned industry professional ready to make new waves
The new VP of Channel Sales (Partners), Cory Snyder, is someone who is aptly qualified for the role. With more than 20 years of experience in MarTech SaaS, he has extensive experience in the fields of sales, partnerships, leadership, and business development.
Snyder has worked with large global companies throughout his career, and in the past 13 years, he has built and accelerated partner programs for well-known companies, including ActiveCampaign, Keap (formally known as Infusionsoft), among others.
During his time at Keap, Snyder developed a partner program from scratch, successfully growing the program from 0 partners to more than 750 partners, as well as 1 million a month in new revenue.
Snyder’s time at ActiveCampaign was also marked by the same streak of brilliance in planning and execution. He relaunched the partner program so as to align it with the best partner profile for the best target market. He also established and launched a tested onboarding structure from one to one, to one to many, and more.
To add to his list of accolades, Snyder is also the Board Director of the San Francisco Bay Area-based Cloud Software Association, an association of B2B SaaS partnership professionals who are working towards building a distribution for an integrated web of software.
Now, the industry veteran is all set to make waves at Maropost, a pioneer in MarTech SaaS and a leading brand in marketing automation. Under his new role as VP of Channel Sales, Snyder will be in charge of all aspects of partner relationships and will be a hands-on leader in launching, managing, and scaling partner programs at Maropost.
Driven by a passion for partnership
Commenting on his impressive decades-long career in building business relationships within the MarTech SaaS industry, Snyder said, “I have a passion for partnership. When asked what I do for a living, I keep it very simple. I am in the business of relationships. I help find them, build them, and make them successful.”
If the praises of the professionals that he has worked with in the past are any indication, Snyder brings a lot to the table. His leadership skills and business acumen, which are marked by a unique ability to “maintain highly trusted advisor relationship roles”, while forging “fun friendships,” will surely be a game-changer for Maropost.
On top of his leadership and partnership-building skills and his ability to “understand people and how to coach them”, Cory has a deep understanding of MarTech SaaS, having worked in the industry for over two decades. These unique skills, honed by experience, makes Snyder the perfect addition to the Maropost family.
As a company that is always striving for growth and delivering value-driven products and services through constant innovation, Maropost has always been one to bring together the best minds in the industry. The hiring of Cory Snyder as the new VP of Channel Sales (Partner) shows that the company is not slowing down any time soon and has even bigger plans and goals for the future.
Maropost is a Toronto-based company that offers a cloud-based marketing automation platform that helps companies engage with their customers at every stage.