Muay Thai, also known as Thai boxing, is the national and cultural sport of Thailand. Over the last few decades, it has grown in international prominence owing partly to depictions in the movies. The sport is now practiced around the globe for competitive as well as recreational purposes.
A number of Muay Thai manufacturers have grown along with the increasing popularity of the sport. One brand that has stood out from the pack is Yokkao.
Founded in 2010, the Bangkok-based Thai boxing brand has established itself as one of the industry’s top players with its focus on creating head-turning fightgear and trendy sportswear. Yokkao’s design team is made up of creators from Thailand and Italy, lending to a unique fusion of cultural influences and style on their products.
According to a recent article published on the company’s website, Yokkao saw its global sales volume tripled in spite of the worldwide COVID-19 pandemic. The brand is now investing in a new strategy to further differentiate itself from its competitors – by releasing all future collections in limited quantities.
The new sales strategy is another step forward towards the brand’s vision on combining combat sports with fashion and lifestyle concepts. Yokkao’s founder, Philip Villa tells us:
“We want to focus on creating the best designs for our fans so they can always have something to look forward to. By reducing the quantity of each design, our customers will receive truly limited-edition gear that is unique and not mass produced.”
Combining the rich traditions of Muay Thai and fashion sensibilities of Italy, Villa intends for each collection to be unique as a collectible showpiece while remaining perfect for use under combat sports setting.
Yokkao products are now globally distributed via its warehouses located in Bangkok, the Republic of San Marino and Las Vegas. The upcoming limited edition collections are expected to drop on the brand’s respective online stores catering to its customer base in Asia, Europe and North America. They will also be available in select gyms and stores around the world.
If you are interested in learning more about Yokkao insights, check Yokkao and Philip’s Instagram page. They frequently update the Instagram pages for more Muay Thai stories at @philyokkao and @yokkao.
If you are looking for some Muay Thai gear of your own, head over to www.yokkao.com for the best quality goods you will find.