Brand-Guards is a new online reputation management service operated by Informatics International. Informatics was established in 2006, and since then has been dealing with various aspects of Internet marketing, including, among other subjects, website promotion, Google-sponsored campaign management and much more. In recent years, Informatics International has received more and more requests from clients regarding online reputation management and clearing negative results from prominent places in Google’s search results. The company has decided to establish a dedicated team of experts to help deal with this issue.
What is search engine reputation management?
Negative or falsified advertising that includes the name of the company or brand. This information can mislead potential customers and cause irreversible damage both economically and to the brand’s image. This advertising critically harms the company’s sales and profitability. On the other hand, positive and accurate advertising will contribute to the success of the company in both immediate and long-term aspects. Reputation management is a realm that focuses on tracking, maintaining, and handling a specific company’s results that appear in search engines.
What Types of Services Does Brand-Guards Offer?
Brand-Guards mainly assists companies and people who have been harmed due to defamation of their name or brand name in Google. The company focuses on two different approaches:
- Removing Negative Results from Google – The exact term for this strategy is pushing negative results from the first Google results page to irrelevant places. This is because Google does not actually allow negative results to be removed from its results (except in rare cases in Europe that meet the definition of the “right to be forgotten”).
- Maintaining Google My Business Accounts – helpful advice and assistance to companies that have low star rating on Google My Business which appears high in Google’s search results that show local businesses.
Did you know? Businesses rated less than four stars will receive, at the highest, only 70% of the jobs that other companies with four stars or more will receive.
Who is the Target Audience for Brand-Guards?
So far, Brand-Guards has assisted hotels, lawyers, professionals in construction, accountants, international financial technology (FinTech) companies, software companies, high-tech companies and businessmen that have suffered from online defamation.
Most of Brand-Guards’ clients are from the United States and Canada. However, there are many international Internet companies from Israel, the United Kingdom, Germany, Australia, the Netherlands and Brazil that rely on the company’s services on a regular basis.
For obvious reasons, Brand-Guards guards the identity of its customers, and does not pass on any identifying information relating to the company’s customers, contacts, products or the relationship between Brand-Guards and the company itself.
YouTube Link: https://www.youtube.com/watch?v=gnVgNBPq9Qk