According to a report, “Hand Sanitizer Market Size, Share & Trends Analysis Report By Product (Gel, Foam, Liquid), By Distribution Channel (Hypermarket & Supermarket, Drug Store, Specialty Store, Online), By Region, And Segment Forecasts, 2020 – 2027”, published by Grand View Research, Inc.,The global hand sanitizer market is set to register a CAGR of 22.6% during the forecast period, according to the new report by Grand View Research, Inc. Hand sanitizer, is well-known as hand antiseptic and is available in the form of foam, gel, and liquid-based sanitizing agent. It is used for removing several disease-causing pathogens. Isopropyl alcohol, ethyl alcohol, or a mixture of both are commonly used ingredients in hand antiseptic products.
Shift in consumer preferences toward convenient hygiene products during the COVID-19 crisis has strengthened the significance of regular hand sanitization and cleaning practices. Rising influence of social media, online advertisements, and increasing awareness among consumers regarding personal hygiene is driving the market expansion.
The ongoing COVID-19 pandemic has spurred the hand sanitizer market growth. The demand for hand hygiene products is experiencing a major boom in supply across both offline and online as sales channels. This COVID-19 crisis has severely impacted consumer behavior to take more precautionary measures to improve personal hygiene. The outbreak has reinforced the importance of regular hand hygiene practices among people and is the key factor driving the global market.
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Further findings from the report suggest:
- The gel based hand sanitizer segment accounted for a major revenue share of 49.0% in 2019. Gel sanitizers have a runny consistency and are usually watery in formulation, which provides convenient application
- Hypermarket and supermarket channels dominated the overall market and held the largest share of 39.3% in 2019. The segment’s growth can be attributed to the increasing number of supermarkets and hypermarkets across the globe
Hypermarket and supermarket channels accounted for the largest share of more than 39.3% of the market in 2019. An increasing number of hypermarkets and supermarkets across various regions have experienced a surge in the distribution of hand sanitizers in the market. However, this channel provides the consumers with an advantage of scanning the product before buying which helps them choose the right product. Moreover, this channel also supplies quick access to the product compared to online channels where consumers are made to wait for the delivery of the product.
Distribution Channel Insights
Online distribution channel is projected to witness a CAGR of 23.2% from 2020 to 2027 owing to the increasing influence of digital media and marketing. Increasing internet penetration in various countries such as India, China, Mexico, and Brazil has developed the market for online sales channels from the last three to four years. Moreover, online retailers including Amazon, Walmart, Alibaba and other such service providers are focusing on the continuous availability of personal care products across the globe. Online retail channels are widely used in developed countries such as U.S., Germany, and U.K., for purchasing consumer goods and unique personal care products. It is poised to emerge as a steady revenue generating source for these product categories over the forecast period. Promising growth exhibited by e-commerce platforms in emerging countries, including India and China, is compelling manufacturers to reorient their retail strategies for these countries.
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- Reckitt Benckiser Group plc
- Procter and Gamble
- The Himalaya Drug Company
- GOJO Industries, Inc.
- Henkel AG and Company
- Chattem, Inc.
- Best Sanitizers, Inc.
Hand Sanitizer Market Segmentation
Grand View Research has segmented the global hand sanitizer market by product, distribution channel, and region:
Hand Sanitizer Product Outlook (Revenue, USD Million, 2016 – 2027)
Hand Sanitizer Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)
Hypermarket & Supermarket
Hand Sanitizer Regional Outlook (Revenue, USD Million, 2016 – 2027)
Central & South America
Middle East & Africa
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