SAN FRANCISCO, CA, OCTOBER 28, 2020 — AAXLL Brands Company today is in the running for 3 Clio Awards. In this highly regulated industry, being recognized for such a distinguished accolade is a boon for any brand. Founded in 1959, the Clios are the pre-eminent creative honors for the advertising industry. This year marks the second industry-specific edition of these iconic awards.
AAXLL Brands Company is a tech and brand company that employs market-leading technology to drive user engagement to the following brands: BW, Balance, and Dani Pepper. These brands are competing in three different categories, including Brand Design, Digital Mobile, and Film/Video.
In celebration of this tremendous achievement, AAXLL would like to thank its team, allies, and, fellow advocates for their unwavering support. In particular, AAXLL would like to recognize everyone at the renowned agency, Hired Guns Creative, led by the inspired vision of Creative Director Richard Hatter.
Of note are AAXLL’s designs for luxury brand Balance. AAXLL launched this transformative brand to critical acclaim. The Balance was recognized by three of the world’s top package design websites: Packaging of the World, World Packaging Design, and The DieLine.
Also in the running are BW’s pioneering efforts in producing some of Canada’s first comedic industry-related videos.
Lastly, AAXLL is incredibly proud of the nomination of the Balance website, which embraces a vibrant yet approachable style. Balance’s site is dynamic and easy to navigate, focused on user experience first and foremost.
From humble beginnings, AAXLL continues to push forward and is grateful to now be a part of this prestigious event for two years running.