Plainville, Connecticut – DBK likes to say that, “just three letters really can change your life”. They mean, of course, the much-anticipated “Yes!” and “I do!” But over the past 20 years, Ted and his staff have built a thriving local business through enough changes and adversity for a few lifetimes.
Established in 2000, after more than a decade of experience rising through the ranks of multi-national jewelry franchises, Ted Rahaim felt the typical shopping and engagement experience left much to be desired. While mall-chain jewelers strived to capitalize on the euphoria of young couples, he set out to bring his industry connections closer to home and create a place to find unique pieces that electrify the heart without emptying the wallet. A place where customers aren’t paying for the convenience of having an overpriced pretzel-stand next to the store. So, named after his three (mostly) charming children, DBK Family Jewelers was born.
“Outstanding service. We had a horrible experience with a store that rhymes with vales. We went to DBK and not only did the owner take the time to educate us, he was more than compassionate with our situation. By far much better service, and as a result we will be giving him our business from here on out. Great selection of everything, from earrings to watches to rings. Bravo Ted – for your service, demeanor, professionalism, and timely turn around. Can’t wait to come back.” – Doug M from Plainville, CT.
From there, DBK began to weather the storm of small business ownership. Within the next year, global stock markets dropped sharply hand in hand with the burst of the Dot Com Bubble. Then came the war in Iraq, and the Great Recession of 2008. Five local jewelry stores eventually went under and closed nearby, but Ted looked for a bigger location. In July 2015, DBK moved to a brand new location, doubled in size, and was granted the “Community Commitment Award” from the Economic Development Agency.
“It’s managed to thrive for two decades and it’s just a testament to their stellar service. They’ve become destination shopping for me, and I’ve been singing their praises since Backstreet Boys were… back again.” – Daniel Scott from Westport, CT
Seemingly through the woods, the most formidable hindrance was yet to come. As Covid-19 escalated to a global pandemic in early 2020, DBK had to close its doors along with hundreds of thousands of other businesses around the country — 60% of which would never reopen again. But determined to hold onto the business he build and the community he served, DBK reopened on May 20th and hasn’t looked back since.
DBK’s resilience and resourcefulness eventually gained industry attention. Ted was nominated as one of the “Top 100 Leaders” by the Fashion & Beauty Conference held at the MGM Grand in Las Vegas. Judged on “Industry Impact, Future Readiness, and Spirit of Innovation”, he was further honored by the invitation to speak at the summit in December to share his unique perspective.
DBK’s not the ordinary jeweler and has always endeavored to hand-pick a distinctive selection of watches, diamonds, and jewelry from around the world. One detail that completely personifies their perpetual search: DBK currently has a 1 karat diamond in every shape, available in-store. Furthermore, they have recently introduced Rare & Forever™ diamonds exclusively graded with unrivaled technology by De Beers Group. We asked Ted about DBK’s selection process: “It’s time-consuming for sure, but I think it’s what’s made all the difference for DBK. This is a profession for most, but an obsession for me. I just love doing what I do and finding the best to bring back to our store. Because that’s where the experience starts: with Amber and our wonderful staff. Everyone has personally contributed so much, bringing such personality and sincerity, that I’m happy to have a platform to thank them publically.”
Fans of the homegrown store have been vocal and adamant, in sometimes unexpected ways:
“What a great place for pizza!! Awesome service! Even white birch beer soda at the fountain!!” – Big Nick
Despite what Google might insist, we have confirmed officially that DBK’s selection does not currently include pepperoni or beer of any birch. They did, however, appreciate “Big Nick’s” enthusiastic review and never shy away from new ideas & offerings…so who knows what the future may hold for DBK’s adventurous customers.
For now, what DBK has planned for sure is their annual Reactor Watch Show on November 19th, 2020. It’s their flagship event started over a decade ago that draws even out-of-state customers. “We’ve pushed to make it better every year and our customers never disappoint — even last year during the blizzard. Jimmy, the owner of Reactor was here with me too and we just couldn’t keep up. The word’s been getting out more and more so we’re prepared to serve everyone well this year especially,” Ted explained.
Five new styles will make their debut at the show, as well as a special collection of previously retired watches with special discounts. DBK is giving away two free Reactor Watches and each customer will also get a Reactor hat of their choice, while supplies last. And this year they’re doing something new as well: making what they call a “Godfather Offer”. In presale for the event, DBK is offering an exclusive $50 DBK Gift Card and 5 times raffle entry for just $9.97 (“…so you can keep your 2 cents and even make a wish at the mall!”). They’re offering the link to purchase for our readers HERE, with the price increasing each week until the event.
Since the new millennium, DBK Family Jewelers has been raising the retail standard in a brick-and-mortar war that now includes a digital divide. They’re determined to bridge that gap with unmistakable service and exceptional selection. It’s been daunting and taxing, but ultimately rewarding. Now DBK looks forward to helping celebrate the next chapter in your story…