Salt Lake City, UT – November 10th, 2020 – Loftus International, a powerhouse in the party & novelty business announced today that they have appointed Holly Adamonis-Zuller as their first Chief Strategy Officer. Holly, a party industry veteran, brings more than 25 years of sales experience and 13 years directly related to the party and novelty business. Loftus International, originally founded as Loftus Novelty in 1939 out of Salt Lake City Utah, started as a small novelty business and is now one of the biggest players in the novelty arena and provides distribution of many top manufacturers throughout the industry.
In her new role as Chief Strategy Officer, Holly will focus on the development and execution of corporate strategic initiatives. A major emphasis will be placed on new product development, improving customer relations and support, strategic sales plans, along with a focus on a collaborative approach of all the proper sales tools. The company spokesperson for Loftus was quoted as saying, “The passion and dedication that Holly shares will help guide the Loftus team in its mission to strive for our customer’s success.”
During a recent interview, Holly was quoted as saying, “This industry has changed dramatically over the years. It has been both extremely rewarding and absolutely heartbreaking.” She went on to say, “While we are a huge group filled with many different vendors, stores, buyers, suppliers, manufacturers, wholesalers, and of course competitors, we also are a very kind and supportive industry.”
She goes on to say, “I am so very blessed to be part of it all. I respect this industry immensely and even with all the triumphs as well as struggles we have been through; I am confident this industry will work diligently to advance continuous improvement. And that’s what I want to be a part of. It’s about getting in front, and drive change, rather than react to it. So I’m looking forward to working closely with my leadership team, and our employees, as we can continue to fulfill our vision of being the first choice for our customers.”
Over the years the company’s inventory expanded to include not only magic tricks, jokes and novelty items, but also balloons, party decorations, Halloween products, costumes, accessories, and impulse items. In 1995 Loftus Novelty was changed to Loftus International in response to their increased importing and exporting business. Loftus International has continued to grow into one of the premiere novelty, magic and balloon distributors in the United States.
Company Name: Loftus International
Contact Person: Media Relations
Email: Send Email
Address:865 South 200 East
City: Salt Lake City
Country: United States