It all started with a question: how is Jamaican food not catered towards a modern crowd? Jamaican food traditionally has a level of experimentation and quality that is truly unique and unparalleled. The problem is typically having to choose satisfying over healthy and flavor over presentation time and time again. That said, so many cuisines have gone through the modernization that Jamaican food simply has not yet experienced. Seeing that as an opportunity, head chef and Jamaican native, Wayne Sharpe wants to provide the masses with modern yet authentic Jamaican food. This month, visit the Treats Food Hall located at the Aventura Mall to say hello to Vegan Jerk Chicken, Pineapple Plantains, Scotch Bonnet Cauliflower, Jerk Seasoned Yuca Fries, and more! Jrk! is surely taking a step in the right direction towards attempting to popularize these traditional Jamaican dishes.
The concept stems from the Jamaican heritage of Jrk!’s founders with the goal of furthering the allure of Jamaican cuisine through designing a brand that is approachable, down-to-earth, and delicious. The concept will also feature a variety of customizable grains and/or salads bowls, nourishing proteins, flavorful toppings and diverse sauces that will have you craving more.
Preparing to launch during the pandemic, Jrk! will be heavily focused on abiding by all standards set by the CDC and necessary procedures to ensure a clean and healthy environment. Proper sanitization procedures will be implemented throughout the space, and there will be a pickup station designed for a seamless, touch-free experience. Furthermore, temperature checks will be performed daily and face masks are mandatory for all employees and customers of Jrk!.
Aware of today’s health conscious society, Jrk! has transformed traditional Jamaican recipes towards this modernized lifestyle, all the while keeping the taste and quality true to traditional Jamaican roots. These cuisines are guaranteed to take the patrons on a gastronomic exploration of Caribbean flavor. Visit their space in the Aventura Mall before December 1 for 15% off your first bowl!