The 3rd China International Import Expo (hereinafter referred to as “CIIE”) was held in Shanghai from November 5 to 10. Jassen Group Germany was invited to the event together with its light luxury brand OJESH. As the first German light luxury brand of hyaluron skincare products that participated in the CIIE, OJESH made a fantastic display of its German heritage and ingenious craftsmanship, showcasing its signature product to visitors from all over the globe: beauty wisdom originated from Nuremberg, Germany.
Revealing the Ultimate Skincare Secret at its Well-Visited Booth
At its debut, OJESH enthralled many visitors with its eye-catching booth design characterized by a unique artistic touch. It was indeed an attractive gem in the CIIE’s exhibition area of cosmetics and daily products. During the few days of the exhibition, OJESH was visited by streams of enthusiastic visitors.
The Recipe of Beautiful Skin: Technology, Ingenuity, and Wisdom
The popularity of OJESH’s exhibition area cannot only be attributed to its striking ampoule display, but also to its inspirational dedication to meticulous craftmanship, since OJESH has its own in-house research and development team.
By upholding the mission of “becoming a brand needed by millions of women globally”, OJESH is dedicated to growing into a time-honored brand with its extraordinary skincare products, which are inspired by nature and powered by scientific technology.
A Brand Beloved by Media and Millions of High-End Consumers Alike
At the CIIE, OJESH was interviewed by many media outlets including Shanghai TV’s CBN. According to Ning Rui, CEO of Jassen Group Germany in greater China, “Since entering China in 2016, OJESH has now covered 37 countries in the world. Its debut at the CIIE has benefited from the favorable environment of China’s market in the wake of the positive policy of Belt and Road. I hope the brand will gain popularity among a growing number of consumers.”
(Ms. Ning Rui, CEO of Jassen Group Germany in greater China is being interviewed)
Closely Following Belt and Road to Contribute to China’s and Germany’s economy
As a light luxury brand of hyaluron skincare products from Germany, OJESH has used CIIE not only as a platform to showcase its products and heritage to Chinese consumers, but also as an opportunity to further improve its global strategy and implement its “localized” development. OJESH will continue to follow and support such open platforms as CIIE. With a trade-based, open and positive mind, it will promote the economic exchange between China and Germany and embrace global development trends. Originating from Germany, prospering in China and leading the world, OJESH will bring a new impetus of beauty to the world.