Lugano, Switzerland – Swiss entrepreneur, Federico Bellezza has brought in a never-seen-before trend in the apparel industry with his exclusive brand Supernova. All set to be out by early December, Supernova will be the first luxury fashion brand to launch the exchange notion in the retail apparel business.
As the label’s tagline goes, ‘Supernova – luxury fashion… updated’, Supernova is the first luxury fashion label to come with a clothing exchange approach for men so that fashion styles stay updated as well as affordable.
Federico Bellezza, an Italian-born entrepreneur holds an international economy and politics degree. Through his holding company based in Switzerland, he manages all his businesses and scaled his business to new lengths. Well-versed with the global market, Federico, seen as a ‘trendsetter’ built the one of a kind brand ‘Supernova’ following his passion.
Taking inspiration from the all so successful exchange concept of the automobile industry, Supernova aims at providing their customers with an opportunity to buy new clothes in exchange for the old ones by paying the difference. The inception of the exchange concept in the fashion world is a win-win deal for both customers and sellers alike, apart from being a unique undertaking.
With the launch of the 2021 Winter/Autumn Collection, Supernova intends to bring affordable luxury fashion back to winter. Inspired by the Italian Dolce Vita of the sixties and seventies and blended with a brush of British icons like James Bond, the men’s collection also includes pullovers, scarves & pocket squares, coats, hats, and much more.
The Supernova community offers customers an option to exchange used Supernova clothes when they are set for a change. The used clothes are later resold to the community at a discounted price offering buyers a significantly decreased price on the next Supernova purchase.
The new Supernova collection is set to launch through the renowned crowdfunding platform Indiegogo in early December. Customers can also avail of a discount of up to 44% on ordering the Supernova 2021 Winter/Autumn Collection.