untold challenges the status quo in the gift box market with their launch on November 15, 2020. In line with their goal of bringing people together through meaningful experiences and closing the racial wealth gap in BIPOC communities, untold has launched their first care package named Reset: Love Language Edition.
Minorities own a quarter of small businesses in the most affected sectors from the pandemic. COVID-19 disproportionately affects minority-owned businesses because they tend to face underlying issues, such as lack of capital and resources, that make it harder to run and scale successfully. According to Forbes, minorities are 30% more likely to face a lack of capital and relevant networks. However, untold is looking to change this narrative by empowering BIPOC entrepreneurs and building a community to support their businesses.
The first product from the gift company, Reset: Love Language Edition, is designed to help consumers reset through five products that promote personal connection and foster deeper relationships with their loved ones. Each of the products are artisanal, eco-friendly, and support minority-owned small businesses across North America. The package contains a Card Bundle from Aya Paper Co for Words of Affirmation, Assam Black Tea from Alaya Tea for Acts of Service, Succulent Candle from Mala the Brand for Receiving Gifts, Loofah Scrub from Honey Belle for Quality Time, and All-Heal Balm from Even Keel for Physical Touch. Each box comes with a newsprint that features each of the vendors and tells the stories behind their businesses, ultimately adding more intention and purpose behind the products that are being consumed.
This launch, coming just in time for the holidays, encourages customers to shop with small businesses. For more information about untold, the Love Language Care Package, and other products from the gift company, please visit – https://untoldstore.co/.
untold was founded by Joleen Hsu and Jackie Kao as a gift company that creates innovative experiences, while providing a way for people to connect with entrepreneurs that better represent themselves. The company aims to help people develop relationships with smaller businesses and discover artisanal crafts and goods by telling the story of the people behind the businesses and highlighting their entrepreneurial journeys.