NEW YORK, NY – Otis AI, an AI-powered app that allows anyone to launch data-driven digital ad campaigns in minutes, was selected on October 14 to be part of the eight startups for Intuit Canada’s inaugural cohort Prosperity Accelerator.
Otis’ solution is designed for businesses who strive to connect with customers and generate results utilizing Facebook, Instagram, and Google. Otis aims to serve entrepreneurs and small businesses, in the wake of this pandemic, as they are the fabric of society. Small businesses are vital as they created 59 million jobs in the US and contribute to 44% of the US GDP.
Though small businesses understand that online advertising is a great way to reach and engage with customers, current platforms and solutions don’t work for them. Digital agencies can be expensive; other platforms are complicated for people with little to no advertising experience; or they don’t have the time and resources to acquire knowledge.
Digital marketing is a common practice nowadays that consumers expect and rely on in order to learn more about a brand. Now is the time to be investing and altering digital marketing strategies as the pandemic continues to disrupt industries and alter consumer buying behavior indefinitely.
These moments of uncertainty and abrupt change is when digital marketing is most vital as these forms of communication are some of the only ways to connect with audiences, remain competitive, and increase brand awareness.
Because of the pandemic, many business owners have started to embrace the potential of digital marketing strategies. Otis makes digital marketing simple and accessible so any business can have the best strategies at their disposal.
Otis has helped small businesses during the pandemic overcome many adversities. We have assisted in cutting down agency fees and ad spending, improved ROI and conversion rates, helped businesses rank as the top Google search, and increased website traffic and customer bases for many of the businesses that we serve.
“We are excited to have this opportunity to partner with Intuit and Highline Beta to empower small businesses to reach their most valuable customers through data-driven digital marketing,” says Miguel Guerrero, the CEO and Founder of Otis AI.
“By leveraging practices employed by big box retailers and large e-commerce companies, we believe we can democratize digital marketing, including Search, Social Media and Smart TV, in a cost-effective and approachable way,” says Clarence Williams, CRO and Co-Founder of Otis AI.
The Otis team is extremely excited to be working on this accelerator program with Intuit and Highline Beta as it serves as a great opportunity to showcase how our product can help small businesses connect with new and existing customers and generate results in a pivotal way. We are proud to be selected alongside these amazing and innovative startups and entrepreneurs.
“We are delighted to welcome Otis AI to the Intuit Prosperity Accelerator,” said David Marquis, Country Manager at Intuit Canada. “The startups in our cohort were selected based on a number of criteria including: fit for the challenges, product traction, and potential for scale. Otis AI’s platform empowers small businesses with AI-powered, digital marketing solutions. The unique capability of their offering to address the specific financial prosperity problems we are looking to solve in the wake of COVID-19 stood out for us. We look forward to working together with the Otis AI team.”
About Otis AI:
Otis’ all-in-one solution is designed for growing small businesses to manage their digital marketing. It works by applying AI to their existing data sets in order to acquire and retain their most valuable customers through a one-click management platform. Otis connects to SMBs favorite apps (POS, email, social, SaaS) to identify people that have previously done business with you. The AI automatically finds their profiles and similar profiles to get targeted ads to your most likely purchasers. With the quick shift to digital due to COVID-19, we make it simple and accessible for small businesses to compete and grow in the digital age.