The global mineral cosmetics market size is expected to reach USD 4.3 billion by 2025, expanding at a CAGR of 5.3%, according to a new report by Grand View Research, Inc. Shifting consumer preference for organic and natural beauty products is driving the market across the globe. Increasing consciousness about physical appearance coupled with growing purchasing power in the developing economies including China, Brazil, and India is fueling demand for the products. In addition, rising female participation in the corporate sector on a global level has been boosting the demand for mineral cosmetics products over the world.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Facial products accounted for more than 40% of the total revenue in 2018. Over the past few years, mineral foundations have become popular among consumers as they are more beneficial for skin as compared to conventional makeups. These foundations generally contain zinc oxide and titanium dioxide, which provide sun protection, better coverage, and hide the aging lines nicely. The growing popularity of online makeup tutorials and social media has been propelling the growth of facial makeup products over the world. Lately, water-resistance and sweat-proof foundations are gaining significant popularity among consumers.
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The industry is highly competitive and has well-established companies offering a wide range of products across several product categories. Manufacturers have been strengthening their position and expanding product lines through mergers and acquisitions and product innovation. For instance, in January 2016, L’oréal S.A. acquired Raylon Corporation, a wholesale distributor operating in 48 states in the U.S. The acquisition was done in an attempt to expand its distribution network in the U.S. to boost the company’s market penetration. Similarly, in June 2017, BWX Limited acquired North Castle Partners’s Mineral Fusion Natural Brands LLC. Through this acquisition, BWX entered the U.S. cosmetics market as Mineral Fusion is a well-established natural cosmetics brand in this country.
Mineral Cosmetics Market Report Highlights
- The face products segment generated a market revenue of more than USD 1 billion in 2018, emerging as the largest segment. Lip products are expected to witness the highest CAGR of 5.6% from 2019 to 2025 owing to rising appearance consciousness among working women
- In terms of the distribution channel, offline sales dominated the mineral cosmetics market and accounted for more than 75% of the global revenue in 2018. The online distribution channel is expected to exhibit a CAGR of 6.0% from 2019 to 2025
- North America dominated the market in 2018, accounting for more than 35% of the global revenue share. Asia Pacific is expected to observe the fastest growth during the forecast period owing to the rising purchasing power of consumers.
The key competitors in the industry include Mineralissima Mineral Make-up; Glo Skin Beauty; Shiseido Company Limited; Iredale Cosmetics, Inc.; BWX Limited; L’Oréal S.A.; Revlon, Inc.; The Estée Lauder Companies Inc.; Ahava Dead Sea Laboratories, Limited; and Cover FX.
Increasing consciousness about the harmful effects of chemical-based beauty products has paved the way for consumers to look for alternatives. Over the past few years, consumer preference has been shifting towards natural and organic skincare products. Mineral beauty products do not clog up pores and last for a long time. In addition, ingredients such as titanium dioxide and zinc oxide work as sunscreen as they protect skin from the sun’s harmful UV rays. Therefore, minerals have been gaining popularity among daily SPF moisturizers and makeups.
The rapid expansion of e-commerce over the world has boosted the availability of mineral cosmetics. Through online platforms, companies are expanding their consumer base and geographical reach. Social media has become one of the crucial marketing platforms to attract young and millennial consumers. The leading firms are emphasizing on digital marketing. In February 2019, Revlon, Inc. introduced its campaign, “I Can. So I Did.” The company has featured celebrities including Gal Gadot, Adwoa Aboah, Eniola Abioro, and Ashley Graham in this campaign.
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Over the past few years, the demand for multi-functional beauty products has been growing significantly over the world. As a result, companies are expanding their product portfolio by launching new premium products, which can address multiple skin issues. In January 2016, bareMinerals introduced new ranges of anti-aging skincare products. These product lines include Skinsorials and Skinlongevity Vital Power Infusion. In addition, the increasing purchasing power of consumers is allowing them to spend more on premium natural personal care products.
The key manufacturers of the mineral cosmetics industry include Mineralissima Mineral Make-up; Glo Skin Beauty; Shiseido Company, Limited; Iredale Cosmetics, Inc.; BWX Limited; L’Oréal S.A.; Revlon, Inc.; The Estée Lauder Companies Inc.; Ahava Dead Sea Laboratories, Limited; and Cover FX. The leading players of this industry have been strategically expanding their businesses through merger and acquisition activities. For instance, in November 2016, The Estée Lauder Companies Inc. acquired BECCA. This acquisition has expanded the company’s product portfolio in the makeup segment. Similarly, in June 2016, Revlon, Inc. acquired the Cutex brand from Coty Inc. This acquisition has enhanced the nail care segment of the company.
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Furthermore, companies are introducing new products in order to gain a competitive advantage in the market for mineral cosmetics. For instance, in August 2019, Iredale Cosmetics, Inc. launched a new foundation, Beyond Matte Liquid Foundation. It is a matte liquid foundation, which works as a primer, foundation, and concealer.
Grand View Research has segmented the global mineral cosmetics market on the basis of product, distribution channel:
Mineral Cosmetics Product Outlook (Revenue, USD Million, 2015 – 2025)
- Face Products
- Lip Products
- Eye Products
Mineral Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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