Non-profit technology company Collidescope.io and Thoughtful Media Group, a global social media marketing company focused on providing influencer marketing & advertising solutions, have partnered to enable regional social media influencers, CSR initiatives and non-profit organizations improved measurement capabilities, uniquely built for mission-driven organizations. The partnership aims to provide comprehensive, transparent measurement data about the collaborative campaign’s efficiency and cumulative impact through Collidescope’s focused social analytics and measurement technology.
The partnership enables Collidescope to leverage Thoughtful Media’s regional presence and relationships, and their experience in executing influencer marketing-based CSR campaigns. Thoughtful Media will leverage Collidescope’s measurement and analytics platform to offer their CSR partners improved impact measurement and insights.
“Influencer marketing is a flexible and cost-effective strategy for non-profits and cause-based marketing initiatives,” says Nick Lynch- Co-Founder of Collidescope.io. “Partnering with the right social media influencers can be extremely valuable for non-profit organizations & charity campaigns led by them,” continues Lynch.
“To preserve quality and ensure performance, it’s essential to connect CSR teams and non-profits with the appropriate influencers who have mission synergy and audience alignment,” says Dan Thorman, CEO of Thoughtful Media. “By pairing Collidescope’s proprietary impact measurement technology, with Thoughtful Media Group’s extensive experience in running strong influencer-centric campaigns, we will be able to offer an enhanced offering for our clients’ CSR initiatives, and it creates a compelling and unique offering in our markets.”
Nick Lynch and Dan Thorman co-founded Collidescope.io. Nick is a childhood cancer survivor and a strong non-profit advocate. Dan and his family are active environmental conservation advocates. Their collective passion for enabling every non-profit organization to reach its goals by providing them indispensable tools and technology was the foundation for creating Collidescope.io.Collidescope.io is a social media analytics and measurement software-as-a-service platform that allows global causes, influencers, and organizations to collaborate and measure their cumulative influence and impact. Collidescope.io helps bring transparency and measurement to non-profits and companies looking to add or improve their corporate social responsibility initiatives.
About Thoughtful Media Group:
Thoughtful Media Group (www.thoughtfulmedia.com) is a global social media marketing company founded in 2010 focused on producing solutions powered by influence. The company was founded to service the demand for influencer-based branding. The company aims to identify opportunities in the global market but to align with its core philosophy of staying local to be effective; the company operates in the US, Thailand, China, Vietnam, and the Philippines.