November 24, 2020 – NEW YORK, NY – Toddlewood®, created by Tricia Messeroux in 2008, has become everyone’s favorite kids’ creative brand, known for its iconic recreations during awards season. Toddlewood® now brings us the “Toddlewood® Engineers of Equality Project.” This pivot was in response to the untimely death of George Floyd at the hands of police, in yet another instance of brutality. Tricia, a wife of a Black man and mom of two Black girls felt the responsibility to educate through art and inclusion by way of Toddlewood®, her globally celebrated photography brand. After putting out a casting call announcing her intentions, Tricia received over 3000 submissions of kids whose parents wanted their children to be part of this worthy project. Over 30 children were meticulously chosen as the Toddlewood® doppelganger of civil rights leaders like: Dr. Martin Luther King, Jr., the late and great John Lewis, Angela Davis, Nina Simone, Ava Duvernay, Kendrick Lamar, Nelson Mandela and more.
The chosen few traveled to the New York’s Toddlewood® Studios from as close as Brooklyn to as far as Texas and Los Angeles, California. Tricia and her team also made necessary trips, most notably Selma, Alabama, where she conducted a photo shoot with young John Lewis look-alike on the infamous Pettus Bridge.
Through transformative hair, make-up, wardrobe, photography, and graphic design, Tricia’s coffee table book, “Toddlewood® Engineers of Equality” is filled with images of the actual activist side by side with the Toddlewood® model look-alike. A short bio about what makes each activist is included in the book along with his or her famous and most powerful quote. This project, appropriately called the “Toddlewood Engineers of Equality” Project is a not only a passion project working towards achieving equality; it is also an inspirational, educational, and motivating art piece.
“As a Black woman of a Black family and a Black creative/entrepreneur who has witnessed the painful and dispiriting effects of racial discrimination in my own life, I am encouraged by this opportunity to teach, uplift and inspire our future change-makers and our communities at large. The goal for this project is to Creatively Empower Future Change Makers.” – Tricia Messeroux
The 145-page coffee table book, “Toddlewood Engineers of Equality” Project, is available for pre-sale on November 18, 2020. The book is available for purchase on www.Toddlewood.com.
What is next for Toddlewood®? Stemming from the election of Vice President-elect Kamala Harris, Tricia is announcing a Casting Call for young girls to be considered for “Toddlewood® TrailblazHER” which kicks off on Thursday November 20. Toddlewood® TrailblazHER will be a photographic series of prominent and successful women of all races, age, and industry who have either been the first or their hard work has brought them to immeasurable heights. These women are proving to young impressionable girls everywhere that they are limitless.
To learn more about Toddlewood® and how to submit a child for a casting, visit: www.Toddlewood.com
Toddlewood®, Toddlers in Hollywood, the brainchild of this New York photographer Tricia Messeroux, transforms everyday kids into superstar celebrities, iconic figures, and historic legends…all captured in breathtaking photographs. As Creative Director and Senior Photographer of Big Eye Photography, Tricia leads a dynamic team of talented costume designers, gifted hair & makeup artists, and a diligent production crew – all of whom play an important role in bringing these photographs to life. Celebrity looks range from young to old and classic to contemporary. Over 100 celebrities are depicted in Toddlewood®’s diverse portfolio including President Barack Obama & First Lady, Michelle Obama, Josephine Baker, Marilyn Monroe, Oprah Winfrey, Donald Trump, Audrey Hepburn, P. Diddy, J Lo, Destiny’s Child and so many others! Toddlewood® began in 2008 with a simple yet unique idea and has now grown to be an international brand.