Music has always been the defining thing in the life of popular music artist Louis Lamar, aka Sweetlou. Music has been the most influential factor that drives him to excel in the industry and the main reason why he established his own record label known as Sound Rated Records. Jumping off from the success of his own record label, Louis Lamar is venturing into a shoe business called Alive Shoes to showcase his fashionable side as an individual.
Determined to make a lasting impression on his target audience, Louis Lamar is introducing a lifestyle shoe line that is designed to elevate the self-confidence of its users, making them feel like they, too, are making a lasting impression every time they use a pair. Known for his uncommon business practices and creativity, Alive Shoes is bound to be a huge success as the brand reflects the unique characteristics of the artist himself. Aside from using bold colors on his designs, Louis Lamar is using only authentic Italian leather to guarantee quality and craftsmanship. For him, offering nothing but the best to his potential buyers will definitely be the differentiating factor of Alive Shoes.
“My company breaks all the rules. It’s for imperfection to be perfect. Sound Rated Records stands for prejudgement in my own world of thinking. It’s meant to stand out from all the others. Pre-production recording and video editing have been available for artists and first-time artists. Using Louis Lamar as the standout name for the shoe line brings a greater vibe to the record label and opens up a fashionable side. Through my shoes I want you to feel like you’re the artist on the label like you’re ready to perform and go out to look your best and put on a show no matter what anyone says about your lifestyle,” the artist explains.
Currently, there are two designs available for pre-order. The Lupe Rodriguez Chunky Sock design is an exciting combination of white, red, and blue inspired by Louis Lamar’s meeting with a man with the same name. Rodriguez eventually turned out to be the man the artist works with to bring his shoe designs to life. The sneaker captures the essence of the current trendy street-style look that highlights comfort and appearance. The Sound Rated Records Monument High Top, on the other hand, is a chic black, white, and red combination that is slimmer and lighter. Alive Shoes is expected to feature more designs in the next few months.
Looking ahead, Louis Lamar envisions opening several branches of Alive Shoes to cater to an even bigger market in key cities around the country and even outside the United States. With its unique branding, exceptional quality, and trendy style, Louis Lamar believes that his designs will easily get the attention of the international market. He is confident that his success in the music industry will easily translate to the success of Alive Shoes as he dedicates time and creativity to develop the brand further.
As he continues to express who he is through his music and shoe designs, Louis Lamar also hopes to inspire others to never give up on their dreams, no matter how uncommon they may appear at first.