Light Media Holdings (OTC: LGMH) targets rapid growth in 2021 with an ambitious plan to make itself a top multimedia property in major U.S. markets. It’s two stations in Atlanta, the 7th largest market in the U.S., can help expedite that growth. They can also leverage a respected reputation from being named a Top 25 US-based publicly traded global media conglomerate and from recognition by NYU School of Business as one of the Top 1000 media companies globally. And, as one of only five black-owned publicly traded companies in the United States, programs announced last month may provide the financial support needed to expand its market presence.
The strategy is to fill a niche by building a platform to uplift, enlighten and inspire hearts, minds, bodies, and souls for a wide demographic. In that endeavor, Light Media Network is making strides and is developing its vision to become a beacon of light to those tuning in to its 24/7 multimedia platforms.
In fact, its plans are in motion, and its already established agreements with media giants like Comcast (NASDAQ: CMCSA) can help expedite growth.
Leveraging Value From Established Agreements
The excellent news for Light Media is that with two multimedia assets operating in the #7 Atlanta market, it may have a unique ability to leverage its agreements with companies like Comcast to stimulate organic growth, property ownership expansion, and strengthen its balance sheet with highly valued properties.
Leveraging assets can be substantial. Valuations for platform multimedia properties are extremely attractive, and the industry consistently presents opportunities to expand into additional multimedia channels. And if the company can effectuate a move into those new channels, they can create a robust platform that would reach, touch, and influence millions of people worldwide.
Moreover, they can bring home a part of its mission statement to become an ‘Inspirational Disney’ with audio, video, and app-based products combining to provide a synergistic digital distribution platform under a single brand.
Reaching that goal may require creative strategies, and Light Media recently commented on how it plans to fund growth.
Growth Tough Monetizing Assets
Light Media can capitalize on its position as a publicly-traded company to facilitate near and long-term growth by using unique tools combined with controlled dilution. It can be the best of both worlds for investors…maximizing growth opportunities while keeping dilution down.
To those fearing dilution, Light Media pledged earlier this year to keep a responsible cap table and share structure. They also plan to avoid the mistakes of many micro-cap companies that have no tangible or verifiable assets. Light Media is different in that respect.
The company owns real assets, including radio stations, multimedia apps, a TV network, and markets tangible products in significant markets. CEO Danny Wilson made his point, saying,
“When you invest in Light Media, you are not investing in some smoke and mirror play, you are investing in real assets that you can experience and touch 24/7, with a vision to multiply the mission and an enterprise that focuses on maximizing shareholder value while also changing lives for better for future generations.”
That vision may do well in 2021.
Building Out For Success
Battling against a pandemic affected environment, Light Media has stayed focused. In fact, despite the unprecedented challenges, the company said they have identified opportunities that can accelerate growth in 2021. The plan entails taking actionable steps to maximize its strategic options to transform the business from a micro-cap start-up to a success model for multimedia companies to follow. Those efforts are in motion.
One thing is known for sure. Light Media has been steadily investing and reinvesting in its quest to build a leading, global multimedia conglomerate by delivering compelling and niche-based content to a wide demographic. And by getting recognized by RBR as one of the Top 25 US-based publicly-traded radio/media companies and by NYU School of Business as one of the Top 1000 media companies in the world, they have earned the respect of potential industry partners.
Undoubtedly, growth in an ultra-competitive industry takes many moving parts working together toward a common goal. In that respect, Light Media has assembled the pieces to build a powerful multimedia engine, and 2021 may bear the fruit of those efforts.
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