It is a mysterious and majestic parallel universe，
It is a spiritual 4D enclosure，
It resonates interactions between technology and mankind, projections of emotions and realities
– It is Silver Wings by JUDYHUA
In a collaborative effort between JUDYHUA’s Creative Director Judy Hua and American automobile manufacturer Cadillac, JUDYHUA was inspired by quotes from (Cool Memories) written by renowned French philosopher Jean Baudrillard, that “simply being in existent is not enough, we should go beyond the life.” combining surreal metallic elements with motion images, located at Shanghai West Bank Art exhibit, producing a futuristic art installation – (Silver Wings). The possibilities of integrating art with commercial enterprises are truly endless.
From the outer appearance of the installation, designer Judy Hua utilized diamond cutting techniques on reflective metals, adapting clean, sharp lines to strike a parallel with the surrounding environments ‘flowing’ artistic structures, reflective metal serves as an emotional rendering, with an enchanting presence, as if it has traveled through the space and time continuum, incorporating art into reality and fiction.
Entering the installation metamorphose into a new hidden wonder, it’s as if a space-time portal has been opened, from absolute darkness to the gradually illuminated stars, symbolizing the beginning of the light of life, alongside the continuous modification of three-dimensional projection, fluid lines embody the veins of a design piece, just as if it was like a stream flowing through the land, intertwining with sharp edges and straight lines, nonetheless refuses to follow the norm, perfectly conveying JUDYHWA’s brand resolution “Innovation and Subversion”. The car, covered in reflective material, creates a variety of projections under a brilliant light.
As a luxury fashion brand, JUDYHUA continuously explores the symbiosis relationship of the allure of the industry and the essence of art. This collaborative project displays an impeccable form of fusion between art and manufacture technology made by JUDYHUA studio. JUDYHUA applies advanced design languages to create the ultimate aesthetic of combining both futuristic elements along with the presence of our reality, defining JUDYHUA’s goals towards “Innovation, Creation, and Subversion.”
This is JUDYHUA’s brand motto, displaying the endless possibilities of JUDYHUA.