Reuben Oliver is an all-natural luxury menswear brand based in Lima, Peru. As a luxurious streetwear brand, they are rooted in the pursuit of authenticity and heritage.
As a design graduate from Parsons, Reuben Gladstone, the founder of Rueben Oliver, has been passionate about fashion for years. Through his years of experience, he developed the desire to transform the clothes into pieces that reflect its origin’s culture. However, finding the manufacturing mix that will display the authentic culture of his origin, Peru, has proved to be a challenge for him. This challenge drove him to the pursuit of authenticity and heritage. Rising above this challenge, Gladstone brought Rueben Oliver to life to give life to Peru’s vivid and beautiful culture.
The brand believes that streetwear houses stories of culture and craftsmanship for which the brand expresses through locally sourced, sustainable textiles and cultural artisans. The locally sourced and sustainable textiles have long been the emphasis of the brand. They always make sure to mindfully embrace sustainability in every fiber of the clothing using natural fibers – no synthetics and plastic. This aspect reflects the brand’s local roots and its awareness to create materials that are non-damaging to the environment. They always make sure to promote the local materials and likewise promote care and value for the environment. For Reuben Oliver, their luxurious streetwear brand is not just about their consumers but also includes the environment–the provider of everything.
At the same time, the luxurious streetwear brand is devoted to celebrating the heritage of artisans. Each of Reuben Oliver’s streetwear speaks volumes about who crafted them. They make sure that their luxurious streetwear emphasizes advocating for intricate hand skills and quality work. As Reuben Oliver’s streetwear is hand made, each artisan’s fingerprints are etched into these luxurious garments’ design. Every fiber, color, and thread used in the streetwear is a form of cultural expression and an embodiment of creativity from their hand-selected group of artisans.
The intricacy, beauty, and comfort in every strand of their luxurious streetwear come from their master artisans, manufacturers, and creatives’ broad experience and knowledge. Their craft is further enhanced by cultivating the relationship between locally sourced, top of the line Peruvian textiles and their highly skilled craftsmen. Through collaboration with the designers, artisans, manufacturers, models, and other creatives, Rueben Oliver can create streetwear that reflects Peru’s authentic stories. This all-natural luxurious brand also ensures that the creation of their new designs always imbibe their value of culture and craftsmanship. For a luxurious streetwear brand like Reuben Oliver, their brand is not just about the materials and the product. Instead, it is also about the real people, values, and authentic story behind every Peruvian streetwear they create.
As a luxurious streetwear brand, it is their passion to authentically share Peru’s urban story using their streetwear to the world. They are motivated to make their vibrant and beautiful culture and craftsmanship part of something more significant and meaningful globally, particularly in America.