Austin Smith is a businessman with interests in many projects. He has some projects to his name, and the ownership of companies like Paint is Dead, PIDPROSERIES, PIDMERCH, and #201WRAP. He is a serial entrepreneur, professional market trainer, influencer, and notable figure in the custom vehicle wrap industry. Austin Smith has pioneered many original industry trends and concepts through his companies. His custom vehicle wrap installation tool company creates some of the most cutting-edge designed tools in the industry.
Being an influential figure, he created the phrase, “Paint is Dead,” which has grown into a lifestyle brand and is gaining traction worldwide. Over the years, he has embarked on trips around the United States, training other shop owners to build, market, and grow their brands. His “Paint is Dead” brand is located in Jacksonville, Florida, and its popularity has made Austin a highly sought-after trainer and guide.
Austin Smith has built Paint is Dead into the largest media platform in the vehicle wrap industry. He is also responsible for many firsts in the industry, such as the first vehicle wrap installations of complex door jamb wraps, engine bay wraps, reflective caliper wraps, and embossing on vehicle wraps. He has also trademarked the phrase “Paint is Dead,” which he is currently building into a globally recognized brand.
Austin Smith’s passion for vehicle wrap is geared towards creating more attention and awareness to the wraps industry. To this end, he has organized a few events to amplify the things that the industry has to offer. He is the first marketing trainer for Avery Dennison Business Boot Camp Creator. He is also actively involved in the WWWRAP Awards Party in Las Vegas and the Annual Worldwide Awards party for the wraps industry. At the Graphics Pro Annual WrapsCon event in Long Beach, CA, Austin is an Industry Panelist and Speaker. “My goal is to introduce a more verified presence to the wraps industry, which I am doing through my unrelenting business focus on growth and awareness. I provide training and tools to the industry to make sure it continues to grow,” he says.
Austin enjoys educating people about the industry and creating new avenues for marketing. Under the Paint is Dead brand, he has launched a merchandise brand (PIDMERCH) and a tools brand (PIDSERIES), which are used to further market the brand. No other brand in the automobile wrap industry comes close to Paint is Dead in terms of followership and industry presence.
Paint is Dead has set the pace for others in the vehicle wrap industry to follow, and Austin Smith proudly stands tall at the epicenter of it all. From creating the first-ever branded tools to becoming the go-to brand for vehicle wrap enthusiasts and brands. Austin Smith brings a high level of experience and marketing prowess to both his brand and industry at large.