eCommerce businesses have seen stratospheric growth during the past decade, and digital holiday shopping occurs in virtually every household. The transformation to digital shopping is getting a boost in 2020, as more shoppers seek to avoid large crowds and restrictions on in-person shopping.
COVID-19 has changed how society interacts in the digital realm, and marketing strategies need to keep pace with these changes. Black Friday and Cyber Monday, now Cyber December, are two of the busiest days for online stores. Having effective multi-channel marketing in place beforehand will help ensure that businesses benefit from the unprecedented possibilities of this season.
Instagram Paid Ads
Facebook is continuing to see rapid growth and now has 2.7 billion monthly active users. Social media has seen a substantial uptick in use during the pandemic, as people use the platforms to stay connected with friends and family.
Paid advertising using Instagram, Facebook, Twitter, YouTube, TikTok, and Snapchat are great social media channels to share promotions, visuals, and photographs. Their audience insights tools help ensure a website can reach their target audience at competitive low-cost per-click rates. Instagram allows businesses to interact with potential customers through the comment section, and ads look like regular posts, reducing the spammy feel. Here is what businesses need to know about social media management.
Influencers are powerful marketing tools, with eight out of ten people stating they have purchased an item after seeing an influencer recommendation. Understanding an influencer’s niche and reach is essential to making the right marketing decisions about working with an influencer.
Micro-influencers usually have less than 100,000 followers, while nano influencers often have less than 10,000. These influencers do not have the extensive reach of macro-influencers, but influencers at this level are often willing to work with a client based on a gifting program. They also have more personalized interaction with their followers. Macro-influencers have a following that ranges from 100,000 to millions of followers.
Effective email marketing is an essential tool in any marketing campaign. Email marketing offers a direct line to customers at no additional cost. It allows merchants to offer direct discounts, announce new products, and provide timely promotions directly to a subscriber’s inbox.
An email subscriber list is marketing gold and offers another avenue to share content. Great content delivered via email can help build brand authority and form a personal connection with customers.
With more options than ever, consumers will be raising the bar on their expectations for online shopping. Businesses looking to get ahead this holiday shopping season need to be prepared to offer a personalized online experience combined with convenience and trust. Now is the time to focus on a comprehensive marketing strategy before the Christmas rush hits.
East End Yovth would love to demonstrate the most successful strategies for developing a responsive website. Here are 20 tactics to get an eCommerce website ready before the holiday season starts.