Pop singer and songwriter Amara will be ending 2020 with a bang by releasing her debut album VAGABOND and music video RUNAWAY via Unique Records on December 11th. This announcement follows her latest music video CALI SKY which evokes feelings of romance and longing. However, RUNAWAY stands out as a masterful anthem boasting captivating melodies and touching lyrics, which explore the realities of leaving a painful relationship.
Filmed in Downtown Los Angeles, the cinematic rendition of RUNAWAY stars Amara, Kevin Ross, and Carlos Trevi. In the storyline, Kevin and Carlos first appear as a happy couple until hints of infidelity on Carlos’ part come between them. Amara’s role is as an outsider who gives Kevin the sound advice to move on and essentially “run” from the poor relationship. Amara’s soul-stirring lyrics eloquently compliment the visual component of RUNAWAY, demonstrating how music can help move people through their darkest moments.
“I write a lot of my music about personal experiences,” says Amara. “With Runaway, I wanted to write from a friend’s perspective. What do we tell our friends when we know they’re in a relationship that is no good for them? If we’re honest, we tell them to run… as fast as they can. It’s so easy for so many of us to let fear or insecurity lead us to stay in an unhealthy relationship. I wanted the music video to show the struggle, while also showing strength and triumph in the end.”
In the RUNAWAY music video, Amara and Kevin don’t interact because she is not really a friend but a representation of the song that helps Kevin move through his painstaking relationship. The track and its accompanying video effortlessly portray how music is a powerful tool to guide listeners through hardships. Amara has always strived to create music that will resonate with her listeners on a deeper level, whether through happiness, sadness, romance, lust, or somewhere in between.
Click Here to watch RUNAWAY on YouTube.