MCLEAN, VA – December 16, 2020 – Digital risk management leader The Media Trust is pleased to welcome Gavin Dunaway—aka, the AdTech ‘Stache—to lead Product Marketing efforts supporting our media publisher and AdTech client base.
Gavin hails from AdMonsters, an industry-leading digital advertising resource and conference company, where he spearheaded development of the tri-annual Publisher Forum and annual Ops conferences and authored countless research papers on issues facing the digital publisher community. Building on his extensive experience as Editorial Director at AdMonsters, Gavin will be focused on helping clients better understand their digital landscape risk associated with malvertising, poor creative, and unauthorized consumer tracking.
“Working closely with The Media Trust over the years, I’ve always admired the quality of their data and their mission to fix the internet,” revealed Gavin Dunaway. “Instead of delivering point solutions that mask fundamental problems, The Media Trust’s unique insight into the broader digital ecosystem—from brands and DSPs to SSPs and publishers—provides the information our industry needs to correct systemic failures and weed out non-compliant partners. The core tenet of doing what’s right for consumers resonates in today’s security- and data privacy-conscious environment.”
As the only comprehensive ad security, data compliance and quality provider for publishers, AdTech, and enterprise brands, The Media Trust is building on a solid 2020 where we tripled the sales pipeline and added dozens of new clients across the ecosystem including brands, AdTech and publishers. In addition, our product set expanded outside traditional advertising operations, programmatic, and quality teams to support more groups across the organization including data/compliance, DevSecOps, and digital strategy.
Specific accomplishments include:
- Media Filter: 50ms, on average, remaining the fastest blocker on the market
- Categorization: 5M+ unique creatives every month reviewed for violations of 30+ categories including adult, coronavirus scams, inflammatory speech, CBD/Hemp, Marijuana/TCH, and more
- Malware Detection and blocking: identified new, rapidly changing attack vectors including Vertigo-3PC, TrickStack-3PC and Celebrity Bitcoin/Fizzcore variants
- Infrastructure: easy-to-view flag to highlight which vendors are on IAB Europe’s Global Vendor List
- Xandr integration rounds out support of the most used ad servers across Europe
- Digital Vendor Network: 5500+ contact information, regular communication with 1300+ to enable 200k+ violation communications to upstream partners each month
The outlook remains strong as industry players realize that protecting the integrity of their revenue chains is much more than redirects and malvertising.
“Gavin is the face of the digital advertising operations industry. While serving as AdMonsters Editorial Director for more than 9 years, he steadfastly steered debate on tough-hitting issues that challenge publishers and their AdTech partners,” proclaimed Chis Olson, CEO at The Media Trust. “His expertise is closely aligned with our mission to fix the internet and make it a better place for everyone—consumers, publishers, AdTech and brands. We are honored to have him recognize The Media Trust’s role in driving towards this goal.”
About The Media Trust
The MediaTrust is on a mission to make the internet a healthier, more valuable place for publishers and consumers. Working with the world’s largest, most-heavily trafficked digital properties and their upstream partners, The Media Trust delivers real-time security, data privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices. More than 600 enterprises, media publishers, ad networks/ exchanges, and agencies—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand: www.MediaTrust.com.