In a recent interview on The Quarantine Chronicles powered by The Core 94! Radio station, sports figure LaVar Ball shared that he may bring back his basketball league, The Junior Basketball Association (JBA). While speaking with DG Baggs, Ball states, “At one moment there was two leagues. Don’t let it come back on them […] What they don’t understand is I already ran my own league, regardless, it was still a pro league. Just showing you I can do it.” The JBA was an American baskeball league designed as an alternative to the NCAA. The JBA existed for one season in 2018.
According to the New York Post, the JBA failed to pay players, and the opening season ended after LaMelo Ball started playing at Spire School and LiAngelo Ball suffered from an ankle injury.
During the same interview on The Core 94!, Ball shared his gripe with the NBA’s supermax contract that was established in 2017. As top players like Rudy Gobert seek out the supermax for their career, Ball shares that it is just crumbs on the plate. “They call it supermax because you ain’t gone ever make that again in life […] they want all the people to know that if you in the league and you get to 200,000 you made it, but yet the team is work 200-300 billion dollars.”
As a solution, LaVar suggested that players should build their own brand, and he mentioned that he would reach out to desirable partners and offer 40-60% ownership of their merch lines with Ball’s appearal company, Big Baller Brand.
LaVar Ball is the first father to have two sons drafted in the top 3 and 3 sons in the NBA. He has been publically ridiculed for his bosterious reverence to his kids and setting high expectations for them, but with the recent athletic success of the Ball family, maybe he was right.
The next question is, will the Ball family finesse their way into being on the same team in the NBA one day?