A Michigan based businessman is on a mission in 2021 to help families save money and entrepreneurs live their dreams.
Franklin A. Fudail, who is President/CEO of Amastar Corporation, a wholesale distribution company featuring his own brand of baby products including Little Sunshine Baby Diapers and Little Sunshine Baby Powder. The company also offers a baby diaper subscription service, and as a wholesale supplier of over 20 baby products, helps new entrepreneurs with the tools to start their own baby diaper subscription service and diaper delivery business by offering a complete start-up kit and support. The global baby diaper market is expected to reach $64.6 billion by 2022 according to a Grand View Research report.
Fudail is no stranger to entrepreneurship he has owned a community newspaper for 20 years accomplishing the difficult tasks of landing large advertising contracts in a small market, he owns an FM Radio Station, a Taxi Cab Company, a successful Medical Transportation Business, he is an author, a boxing promoter and marketing specialist, who is currently under contract helping his County Health Department with their marketing and public outreach efforts during COVID-19.
He is also the founder of the Global Trade & Enterprise Network(GTEN), which is a global trade organization he set up to teach and promote importing and exporting and other business opportunities to individual entrepreneurs.
“My goal is to help create entrepreneurs all over the world to serve and assist families in these tough economic times. We are advocating global entrepreneurship that serves and succeeds in communities” states Fudail.
During the quarantine, Fudail began to explore opportunities in this new reality. He researched subscription-box businesses and discovered the enormous growth it had shown dating back 4 years to the present. “I read a market report that said the subscription e-commerce market had grown by more than 100 percent a year over the past five years generating more than $2.6 billion in sales in 2016, up from a mere $57.0 million in 2011.
He said he created the Little Sunshine Baby Diaper brand to offer families a great product and affordable rates during tough economic times and to offer entrepreneurial opportunities all over the world. “There are approximately 140 million babies born each year. Depending on the age a baby can use 6-12 diapers a day. Making sure a parent has plenty of quality diapers delivered right to their door, at a competitive price with additional free supplies is a high-value service for a Mom or Dad”. Fudail said by being a wholesaler and offering the baby diaper subscription service he is able to give consumers more than what they pay for. “Our diaper service includes free essential products with every order every month such as wipes, baby powder, baby sponges baby soap, baby changing pads, and much more. We include things that Parents can use at no additional charge”.
Unlike most entrepreneurs, Fudail said he developed the company with a global strategy in place. “We are aggressively pursuing global markets by recruiting distributors around the world, helping individuals start their own businesses with our products and seeking relationships with global retailers”. He is currently working with potential distributors in Central America and South Asia. He said he is also targeting U.S. immigrants who regularly send supplies back to relatives in their native countries.
He says global markets are essential for the growth of small businesses and the U.S. economy. “In 2019 the total U.S. trade with foreign countries was $5.6 trillion-dollars and for every $1 billion in U.S. exports it creates approximately 6,000 U.S. jobs”. Fudail said.
“I tell people all the time if you want to know if opportunities are real in the global market just visit a government website that focuses on trade like the Export-Import Bank of America(EXIM) they publish success stories of individuals making millions selling everything from bottled water to pet food to popcorn.”
He said most people don’t understand that 95% of the world’s consumers are outside the U.S. He also cites fear and intimidation as factors keeping individuals from thinking global. “Global trade sounds too complicated to some entrepreneurs, but I let them know if you can sell and ship a product to Chicago or California you can sell and ship a product to Canada or Colombia”.
Fudail said he is not an expert in global trade but is knowledgeable enough to be successful, in fact, he works with experts to help his business find success. “I have a consultant helping me with the vast African market, Toyin Umesiri of Nazaru LLC, she is one of the best in the world and the organizer of the Trade with Africa Conference she is helping me enter the African market”. He is also working with the Michigan Small Business Development Center which offers export strategy assistance. “Half the battle towards success is knowing where to get help,” says Fudail.
To sharpen his global business knowledge this past summer Fudail enrolled in the Harvard Business School Online and completed the Global Business Certification Course. Fudail said it was a great experience connecting with 247 other brilliant minds from all corners of the world.
Fudail, who is a member of the Professional Association of Exporters and Importers said he will begin to teach online courses the first of the year. He also said that’s when he will offer a turn-key business opportunity with his baby products. He said his company is already planning to expand into personal safety products, weight loss, health, and beauty products. “We are focusing on areas that we believe in and offer great opportunities in the U.S. and abroad”.