Matthew Caddy, the founder of The Mad Caddy, believes in using technology and data to help consumers make decisions. But to take things a step further, helps businesses reduce the labor needed to drive new revenue and success.
The Mad Caddy believes that restaurants should never struggle to bring in new customers. With the release of their new product, they do just that. By combining convenience and ease of buying, restaurants now have an easy way to stay engaged with the customer – current and future – with a variety of innovative strategies and custom audiences.
The Mad Caddy creates a unique approach to engagement, lead generation, and conversions on platforms consumers interact with on a daily basis to buy food and try out new restaurants.
52% of consumers prefer to spend money on an experience, such as a restaurant, over buying an item.
In 2021, studies show that more than 20% of smartphone users in the US will be using a food app to order from a restaurant. That’s 1 in 5 orders. The success of food apps is driven by the overall ease of use and experience consumers get when making a purchase.
At The Mad Caddy, they jump the marketing curve and turn these platforms into a lead generation tool with custom audiences, targeted engagement, and automated funnels.