2020 is tough for everyone, but the ongoing pandemic undoubtedly boosts online businesses. More and more local business owners start looking for online marketing strategies to adapt to the new challenges.
As the top SEO agency in Toronto, Gilmedia has been providing premium web design and SEO Toronto services for years, which has brought remarkable results to its customers. Gilmedia is happy to share the following 5 top SEO tips in 2021.
Tip 1: Optimize on-page user experience
While there are numerous factors that affect the SEO ranking on Google search, a marketer should never ignore the importance of user experience. Google has always been updating and optimizing the algorithm to make sure that the useful website will be presented to the customers firstly. A business owner can focus on testing and checking the function and performance of the website by simply clicking on the tabs and buttons. The step is to make sure that the customers can always find what they need. After all, the user acquisition and retention rate is also an important factor for SEO optimization.
Tip 2: Optimize mobile SEO
There is no doubt that people rely on smartphones to do everything now.It is inevitable that people will use mobile phones to check websites more often than before. Mobile SEO is becoming more and more important, so business owners need to check the aesthetics, function and performance of the mobile version as well.
Tip 3: Enrich content by videos and images
It is true that people are more likely to watch videos than reading long paragraphs now. It is recommended to enrich content by including videos, images, infographics as well as more interactive features on the website. The multimedia content can also help customers stay longer on the pages.
Tip 4: Produce more quality content
Content is still the King in 2021. If marketers produce useful and meaningful content that engages more customers, they can definitely send good signals to Google. Marketers can take time to talk to the customers and try to understand their needs so as to generate blog posts, video tutorials or social media posts.
Tip 5: Consider voice search strategies
If people look around your home, they probably can find Alexa, Google assistant, or other voice assistance tool. As a result, voice search has become an indispensable part in SEO strategy. While traditional type-in search could be short and concise, voice search is more like a long sentence.
SEO strategies have no right or wrong answers, and the most important thing is to stay on top of the trends. The experts from Gilmedia will provide professional SEO services to help clients’ business thrive in 2021.
Company Name: Gilmedia
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