Logos are a point of identification. Not only do they help customers recognize a brand, they also differentiate a business from competitors. In a nutshell, the logo is the foundation of a brand identity. This draws new consumers in, creates a foundation for existing customers, and it also enables brand loyalty (i.e. customers purchasing merchandise with the company logo).
So with logos being important, what are some best practices when creating a logo? Gilmedia has been in the marketing industry for years, and has helped a myriad of clients design logos, websites and marketing content. It recommends every marketer to take a look at the following logo design practices.
Define The Brand Identity
A logo doesn’t necessarily have to promote the product or service. In fact, the logo represents a business as a whole. As such, it should be able to effectively and efficiently communicate a brand’s personality. In order to determine that, A marketer should understand the essence and core business of the company, decide the target audience and get to know what the customers want.
Look At The Competition
Take a walk through the businesses within the industry. From the biggest competitor to the smallest and see how they define themselves. By seeing what works, a marketer will be inspired. By seeing what doesn’t work, a marketer will know how to avoid following a similar path. But more than anything else, a marketer will be able to create a great logo design.
Choose The Design Style
This component is crucial to get right. It involves everything from creating the right logo design, paying attention to the colours, picking the right typography, creating a usable aesthetic to go along with the brand, and so much more. A minimalist design will vary greatly from a retro or quirky design. Note that colours reflect personality, and the logo is essentially a brand’s personality.
At Gilmedia, the professional team of marketing specialists and SEO experts will provide a complete service from creating a business logo to melding the logo and brand together, and everything in between. They have the knowledge, experience, and skill-set to create a logo that best depicts a business. They can be reached at (647) 478-5858.
Company Name: Gilmedia
Contact Person: Media Relations
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Phone: (647) 478-5858
Address:920 Alness Suite 100