As the top SEO agency in Toronto, Gilmedia has been providing quality marketing and SEO services for clients from all the industries. It points out that combining the user experience and SEO effort will be crucial for any SEO Toronto project.
User experience (UX) design has a direct impact on the search engine optimization (SEO) ranking. SEO drives the traffic to a website, but the UX gets that traffic to convert. Believe it or not, having a poor UX leads to a poor SEO.
But how does that work? In order to find the website, isn’t the SEO portion more important? Well, technically – yes. But a good UX actually helps people find a website better. Since Google aims to provide the best experience for searchers – leading them to a website with poor UX doesn’t make much sense, does it? When people have a good UX on a website, they are more likely to come back and also boost the website’s ranking in the search engine result’s page (SERP) anyway.
Here are some things Google makes a note of when searchers visit a page: the page load time, time spent on page, easy navigation, responsive design, and traffic conversion. Of course there are several other elements Google factors in, but these are the most important.
But how to meld UX and SEO together? There are many ways a marketer can achieve this, but here are the top three to focus on:
Having a user-friendly website simply means that the searcher is directed to a relevant page, where the information is easy to comprehend and consume, and they are able to find whatever it is they are looking for without much effort. The main thing of concern is how easy a searcher can navigate through your site, the simpler the navigation – the better the outcome.
Another aspect to keep in mind is ensuring the information on the website is easy for search engines to crawl through. If the content is too cluttered, doesn’t depict relevant information, or doesn’t quite highlight the product or service or even point people are trying to make – then the search engine won’t be able to index your information correctly. This will only damage the SEO rank because Google will deem it irrelevant. A good way to ensure this doesn’t happen is by sectioning paragraphs correctly and using appropriate heading to divide content in an easy-to-consume manner.
Make sure to incorporate appropriate call to actions (CTAs) within a website. In fact, every page should have some type of CTA. This could be anything from a form, or even a ‘Shop Now’ page with a cart. This is because not only does that guide the audience to the next step, it also keeps the searcher on the page longer. As mentioned earlier, Google takes into consideration how long a person spends on the website. However, by including buttons or forms on every page, it allows users to reach their destination or end-goal in an efficient manner. This drastically improves user experience, which could help boost the SEO rank in the process.
The type and quality of content a marketer publishes on a website is the driving force of the business. The information a marketer puts out into the world is what will ultimately determine whether people are – or are not – interested in the product or service. When a searcher clicks on a site link and is directed to the home page or landing page, they will absorb the information to see if their questions are answered.
At Gilmedia, the professional team of marketing specialists know exactly how to create beautiful websites that create a positive user experience while boosting the client’s website’s rank on SEO. It can be reached at (647) 478-5858 or through its contact page.
Company Name: Gilmedia
Contact Person: Media Relations
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Phone: (647) 478-5858
Address:920 Alness Suite 100