The global natural sugar substitute market is highly fragmented with the presence of numerous local, regional, and international vendors across the globe.
According to the latest Arizton’s market research report, the global natural sugar substitutes market size to cross USD 4.3 billion by 2025, growing at a CAGR of 4% during the forecast period.
Global Natural Sugar Substitutes Market Growth
The growing preference of the population towards natural sweeteners over artificial low-calorie sweeteners is likely to boost the market growth to some extent. The awareness about the health benefits of stevia is supporting market growth. Stevia is 200-350 times sweeter than sugar with low-calorie content because of which it is used by several food and beverage companies. The R&D initiatives for new variants of stevia, new applications of stevia for zero-calorie products, and to enhance flavor of products are likely to aid the growth of low-calorie sweeteners market in the future. As consumption of sugar is being considered unhealthy, various artificial sugar substitutes have been invented to replicate the taste of sugar. As these artificial sugar substitutes are virtually calorie-free, they are often considered as, weight-loss friendly. The rise in consumer awareness of the health benefits of natural ingredients has led to the growth of demand for natural alternatives.
Government Intervention in Global Natural Sugar Substitute Market
Excess consumption of sugar is often linked with several health issues including, obesity, diabetes, and tooth decay. Consumption of sugar imposes cost on individual by reducing life expectancy and the rest of the society by increasing the healthcare costs and lowering productivity. Tackling obesity and diabetes is a pressing concern for several governments around the world and sugar taxes is considered as an appealing solution. Proponents consider taxes to increase soft drink prices, which in turn, is expected to curb the consumption that will also encourage the manufacturers to reformulate and create revenue stream for public health initiatives.
- Market Size & Forecast by Revenue | 2019−2025
- Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
- Segmentation – A detailed analysis by product type, form, end-users, and geography
- Competitive Landscape – 5 Key Company Profiles and 16 Other Prominent Vendors
Global Natural Sugar Substitutes Market – Geographic Analysis
The combination of regulatory pressure in the form of taxes and greater health consciousness among consumers are primarily driving the adoption of natural sugar substitutes in the APAC market. Companies also have an increasing need for natural sugar substitutes as consumers, health experts, and government are becoming increasingly concerned about health issues such as, obesity and diabetes. The high nutritional content, healthy ingredients, and ingredient quality are becoming important attributes that is determining the product purchase rate among consumers in this region. The sugar content in the product is another important aspect of the health-conscious population in the APAC region. Almost 90% of the surveyed consumers are likely to check the sugar content in the product before purchasing.
The global natural sugar substitute market is highly fragmented with the presence of numerous local, regional, and international vendors across the globe. The number of global players is however limited, and the growing trend of natural ingredients in food products has given rise to numerous domestic and local vendors in the market that are posing a tough challenge to the reputed vendors across all the geographies. The brands offering organic and natural products in sustainable and ethical packaging are expected to become more successful among the millennial’s consumers. Brands should focus on transparency as a primary requirement among most of the consumer base. The millennials are also concerned about the convenience and vendors can focus on marketing these products to match the customer reach which in turn, will lead to improved customer satisfaction.
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