Uptime (the desirable opposite of downtime) is a factor of many things. Stable website design is one. Consistency of local internet service providers is another. But when all things are equal, a website’s reliability is often a function of the web hosting server.
Why are hosting servers so important? Websites are just like any other software program: a complex collection of commands that dictate how data should be handled. Executing the commands is the role of hardware or, in the case of web services, the web hosting server. A host server is a computer with build specifics designed to handle the heavy requirements of running a website. It should be able to handle simultaneous page requests from multiple users every minute.
The technology has advanced further enough to make services almost fail-proof. Servers are still machines with finite resources, micro inefficiencies, and limits to operations. And when those limits are hit, downtime – or the loss of service – happens.
How bad is a momentary downtime? It depends on how big a website operation is and the length of the downtime. Downtime losses can be anything from negligible to costing millions of dollars in lost opportunity every minute.
A hosting service that guarantees a 99.9% uptime still has a chance of getting a continuous 8-hour downtime in a service year. This kind of outage will setback an average-size company upwards of $10,000. Most web hosting servers assure 99.95% uptime reliability but even this rating makes an hour of downtime possible in a single service year. An hour of outage translates into a thousand dollars lost. This is still a sizable loss for any average-sized company.
Downtimes can be a nuisance that, at best, can tarnish a brand reputation. At worst, they can be debilitating to a business. How does a business manage downtime? Business owners or their web administrators need to react fast to – maybe even predict – downtimes. The most practical way to do this is through website monitoring.
As there are numerous providers in the market, it could be difficult to find a reliable one. The good news is there is one that receives good reviews for its reliability as well as quality services, and this is WebsiteSuccess.Tools.
WebsiteSuccess.Tools is a leading provider of advanced monitoring solutions for website-based businesses. It offers a host of monitoring services that allow business owners and website administrators to monitor uptime and website performance.
To start, WebsiteSuccess.Tools offers a range of Uptime Monitoring services. The most basic service package allows clients to monitor up to three websites.
With this package, uptime availability is tested automatically around the clock and at a closed-interval testing rate of once every 5 minutes. More premium packages increase the number of websites tracked and further shortens the testing intervals. The best thing about the Uptime Monitoring service is automated alerts. Once thresholds are crossed, a warning is automatically and instantly sent through email or SMS. Every minute counts with uptime and so this type of monitoring allows issues to be addressed at the soonest time.
Another variant of downtime, that is more difficult to detect but also greatly affects a website’s business performance, is slow page speed. This is when a website is technically available, but the pages are slow to resolve or complete. Other symptoms include graphics loading slowly and latency with links and other website functions.
For this, WebsiteSuccess.Tools offers Page Speed Monitoring. This monitoring service utilizes several testing procedures that are a lot more involved than uptime monitoring. This includes measuring, tracking or inferring website vitals like LCP (largest contentful paint), FID (first input display), CLS (cumulative layout shift), TTI (time to interactive), and so on. These are all very technical specifications that system administrators would need to identify issues they would need to resolve and help avoid sluggishness. As with uptime monitoring, performance alerts are sent automatically via email or SMS.
WebsiteSuccess.Tools offers other monitoring services such as Real-Time User Monitoring and Application Performance Monitoring. The first one measures and tracks website performance with respect to user-specific parameters such as geographic info or device specifics. The other is for synthetic testing used to measure website readiness before public launch.
Mitigating the effects of downtime is all about having access to the website performance information, something that WebsiteSuccess.Tools makes readily available through its top-rated services.
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