Everything from the way we travel, to creating new food trends, to how we define beauty, to becoming rich and famous is now entwined if not outright dictated by instagram. Type in “how to become Insta-famous” or “how to gain 100K IG followers fast” and a Google search will pull up anywhere from 273 million to over 1 billion search queries.
In October 2010, instagram introduced itself in to the social media marketplace. In less than a decade the social media ecosystem which is now led by Instagram has completely changed the world as we know it. Many people have flourished in their careers because of IG and there are millions more who have floundered or feel lost and disappointed because of Instagram.
The music industry which looks radically different than it did a decade ago (thanks to piracy and streaming platforms such as Spotify and Apple) has inadvertently been affected by Instagram as well. 20 years ago music executives put a premium on finding raw talent. But beginning in 2007 with a 16 year old artist named Soulja Boy, the trend of what qualifies as “raw talent’ would be forever changed. Soulja Boy became the first rapper to get a record deal, become famous and make millions of dollars by going viral on a social media video platform called Youtube.
A 2014 Instapurge survivor herself, Ali used the experience to become @Musicfashioniista. She reinvented herself and created a unique blend of micro-posts that organically grew her account to 750k followers in the past year with a plan to exceed 1M followers in 2021.