While Zeolite has been around for literally thousands of years and is commonly used in skincare including as a natural preservative, it’s emergence as a miracle key ingredient is fairly recent. For those on the pulse of skincare trends, the name may be familiar. But for most, Zeolite may simply sound like a precious stone or mineral – which isn’t far from the full truth. In fact, it is an undeniably important breakthrough in skincare, particularly for the world of 2020 and beyond. That’s the position of Fortify+, and it’s a position backed by chemists, dermatologists – and now major retail chains as well including Target, Walmart, Walgreens and Bed Bath & Beyond who have just launched the brand.
Zeolite is a volcanic mineral known for its unique filtering properties. Absorbent on a molecular level, it has a unique array of honeycomb-like cages that attract pollutants by ion exchange. This accounts for its strong antimicrobial properties, which have been clinically proven to slow and reduce the growth of microorganisms and bacteria for extended periods of time. Making Zeolite THE choice as our key active ingredient.
And it’s a real game-changer too. Unlike alcohol – a main ingredient in most germ and pathogen fighting products like sanitizers – Zeolite is gentle on the skin and doesn’t cause drying or irritation. And it still manages to cleanse and protect the skin as effectively – if not more so – than alcohol.
With extensive insight into the benefits of Zeolite and how vital it can be as part of our daily routine, Fortify+ set out to create a skincare line like no other, that would address the evolving needs of our new reality.
Modern lifestyle challenges require modern solutions. Now more than ever, there is a need for products that provide an extra layer of protection while caring for and cleansing the skin.
Fortify+ has answered the call with a full skincare line that harnesses the power of Zeolite to fight threats from germs, bacteria, and microorganisms in the environment. But the products don’t just stop there. They also nourish, hydrate, and provide anti-aging benefits to the skin, thanks to additional ingredients like hyaluronic acid and collagen, known for their ability to moisturize, improve skin tone, and reduce the appearance of dark spots, and aloe vera, with its universally celebrated skin-soothing properties.
Bacteria-fighting skincare is not just a buzz phrase – it’s ‘Barrier Care.’ It’s a necessity as airborne pathogens continue to change the way we work and play. The face is where many illnesses and viruses enter the body, but it’s also very delicate, so it’s definitely not a place where abrasive anti-bacterial ingredients such as alcohol should be used.
Thankfully, the solutions from Fortify+ will help provide much-needed protection and relief, and since all products are Clean Beauty, Natural, non-toxic, non alcoholic, and Vegan, they’re perfect for all skin types. Which is good news for anyone looking to stay safe, healthy and beautiful in our new world, thanks to the power of Zeolite.