The future belongs to the youth, and it is the Gen Z that holds the globe’s fate. The young of today are informed, connected, and know what is best for them. They are the untapped source of raw energy that needs meaningful utilization. Genzup understands the fantastic potential of Gen Z and provides them with much-needed solutions to shape their future according to their dreams and desires.
Gen Z is the group of the populace which have preceded the millennial. It is the generation that would shape the future of the universe. The people who are born after the mid-90s and before early 2010 are known as Gen Z. They are the youth of the present and make up to 32% of the present world population.
The Gen Z is a force that cannot be ignored by any sane brand. They are a force with enormous potential for the future and present too. It is believed that by the year 2030, they would have a collective income of $33 trillion shared among them. They have the potential to make or break any brand. This generation has the power of influencing the purchasing decisions of the family and communities too. Plus, they are the future consumers for the brand, so it would be suicidal if any brands miss out on this colossal goldmine of people.
Companies often find it hard to cope up with the rapidly changing demographics. By 2021 and ahead, more than 40% of the potential consumers would be from Gen Z. So, if the companies need to utilize this huge market space, they would need experts who understand, gel with, and interact with the Gen Z. As this is the generation that has grown up with social media, companies need to have Gen Z experts like Genzup or influencers to form a bridge between them and this generation.
“Our focus as an organization has always been on impact. Generation Z is the largest population demographic in this day and age and soon to be the largest influence in the world. Companies of all sizes must consider this generation as a major audience. Genzup is focused on bringing solutions that are agile and adapt to the Gen Z trends.” – Anmol Dhalla, CEO of Genzup
Keeping up with the fancies and likes of Gen Z is not child’s play. The attention span of the Gen Z is said to be just 8 seconds. So, the first impression is what counts for the generation Z. The trends for Gen Z change with every passing second. It needs innovation and should build curiosity to capture the attention of Gen Z, be it marketing, information, and technology, or innovation and strategy. Genzup understands the pulse of Gen Z and provides solutions and designs that cater to the thought process of Gen Z.