If business owners learned nothing else in the last 12-months during this period of economic unrest, it’s that businesses need to evolve if they want to survive. 90% of executives surveyed by McKinsey (2020) believe that the impact of COVID-19 will “fundamentally change the way they do business over the next five years,” suggesting that those who fail to innovate and adapt will get left behind.
The B2B sector has observed significant shifts in buyer behavior, coupled with the necessity for digital engagement, forcing major changes to sales models indefinitely.
Unfortunately, there is no place for stagnant players anymore.
Salespeople and business leaders must find more reliable ways to drive new business because every company’s lifeblood in a time of crisis is revenue.
Leon Potter knows what it takes to navigate the tidal waves of modern financial disasters. With over thirty years of B2B sales experience, he’s witnessed countless booms and crashes.
Defeating all the devastating lows, he maintains that it’s the deliberate pursuit of the most sizeable and lucrative deals that provides the greatest stability and longevity for any business. It’s the big wins that supercharge momentum and provide the fuel needed for enterprise growth.
“At a time when every move counts, business leaders, must focus on profitability. The fastest way to stabilize and recover in a period of uncertainty is to ignite creative thinking, adapt your approach, and go for the big deals that stimulate momentum,” states Potter.
Responding to the challenges faced by many struggling to drive sales in a turbulent marketplace, Potter developed a unique solution that changes how leaders think about selling.
Centered on opportunity development, creative thinking, and commercial smarts, this dealmaking veteran teaches clients innovative ways to boost results by making pivots and adjustments through mentorship.
He’s recently released a suite of programs to help business owners and sales heavyweights discover untapped profits, land sizeable deals, and elevate win rates.
As a Dealmaker Mentor, Potter collaborates with his clients, guiding them to pursue bolder opportunities using proven strategies while making sure they avoid the pitfalls.
“Mentoring is the best vehicle for transformation because it puts you (the client) in the driver’s seat,” explains Potter. “My role is to stimulate ideas, push you beyond limits, and open you to bigger possibilities.”
Leon Potter is also the CEO of The Dealmaker Academy, an online community of high achievers in pursuit of extraordinary results. They open their doors to new enrollments twice a year, where members hone their thinking, habits, and skills to become the elite dealmakers in their marketplace.
“This is the best investment I have made in my career. If you are looking for massive growth, you need the experience, know-how, and sheer drive that Leon can instill,” stated D. MacDonald, a strategic account director.
Potter’s brand of mentorship gives clients the confidence and resourcefulness to pursue the big deals that harvest growth.
His one-on-one sessions are uplifting, thought-provoking, and entertaining. With a steadfast focus on results, Potter’s commitment to increasing client sales performance is profound.
About Leon Potter & Co.
Leon Potter combines creative thinking, business smarts, and intensified motivation to help business leaders generate more revenue. His guidance and expertise — provided through dynamic mentoring — catapults business, skyrockets careers, and turns growth goals into reality.
More information can be found at https://www.leonpotter.com