Channel Factory Launches YouTube Brand Suitability Guide

BEVERLY HILLS, CA – Channel Factory, the global brand suitability and ad performance platform for YouTube has launched their guide to Brand Suitability on YouTube

“As more brands look to operate in a digital video realm while balancing safety, suitability, and contextual targeting, they’re increasingly turning to companies like Channel Factory to help them navigate platforms like YouTube and ensure they are running in the right environment and with the right context,” said Tony Chen.”

In an effort to help clarify what brand suitability means and why it is important to brands, Channel Factory created an easy to understand and implement guide to brand safety and brand suitability. This guide offers real tips on what to consider in order to ensure your campaigns run against brand suitable and contextually aligned content. The guide also explains the types of data inputs our proprietary software, ViewIQ, uses to understand the suitability of content on YouTube such as tags, titles, subscribers, sentiment of the videos, comments etc. 

You can find this guide here and can download the content to be ready to start advertising on YouTube in a brand suitable way. 

To learn more about Channel Factory visit 

About Channel Factory

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers – by enabling advertisers access to the most relevant videos, channels and creators. 

Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns to their brand, but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.

Channel Factory has offices across the USA, and is present in over 40 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Spain, Ukraine, Australia, Hong Kong and Singapore.

Media Contact
Company Name: SVP Global Marketing
Contact Person: Lauren Douglass
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Country: United States