Ukrainian stylist Roberta Mishchenko founded MARCH11 with the vision of combining the old world culture of Ukrainian Vyshyvanka style, high-quality craftsmanship and modern silhouettes.
Its products are made of 100 percent linen fabric from Belarus. Linen is a classic choice for a summer wardrobe because it is lightweight, breathable, hypoallergenic and antimicrobial. The material has a rustic feel that is widely considered as a feature of natural beauty. To make its signature pieces, the company can use up to 2,000 meters of thread and up to 14 days of creation.
“The traditional Ukrainian blouse, Vyshyvanka, has been worn by women and men for centuries. It is truly timeless, just like blue jeans or the little black dress,” stated Mishchenko. “We keep the traditional Ukrainian wear alive by modernizing it and giving new life to the old styles, hand-finishing each item using centuries-old techniques. It is a great solution for your summer dressing, and you can wear it year after year.”
The brand launched five years ago through Instagram, and the first drop was sold out within days. Major retailers like Net-A-Porter, Saks Fifth Avenue and Selfridges ordered their debut collection in the first two weeks of their launch. MARCH11 is now available in more than 100 stores worldwide. More information can be found at http://www.march11.com.
MARCH11 is a resort wear brand founded by Ukrainian stylist Roberta Mishchenko that features the Ukrainian Vyshyvanka style.