Mumbai (India) based AR Music Studios Record Label organised a mega musical concert at SKICC, Srinagar — creating a buzz amid freezing temperature in Kashmir region. During the concert, ‘Teri Yaad’ — a song Featuring Rahul Bhat along with Diana Khan, was also released at a grand concert in Srinagar. It’s nearly reached a million views on YouTube. In a statement, Director, Communication, AR Music Studios, said that the aim of hosting the concert was to connect Kashmir to its pure folk music amid the harsh weather conditions.
He said that from music composer, Jaan Nissar Lone, to Sa Re Ga Ma Pa sensation Sniti Mishra to Bollywood Playback Singer & Live Performer Rani Hazarika, the musical event, Bollywood Rubaru, saw a host of singers and musicians from Mumbai and Kashmir. This over 4-hour-long show was live-streamed on Facebook with people mostly Kashmiris living in different parts of the world joining in to connect with their roots and revive the cultural morings. COVID 19 has hit every aspect of life. Art and culture too have been badly impacted. Even if the situation improves, the social distancing norms will continue for a longer period. Our aim was to connect people in Kashmir to its own musical extravaganza,” said Jaan Nissar Lone, singer and composer, on the side lines of the concert. “Although I am a Kashmiri however I am based in Mumbai from last over 10 years and I have realised that Its important to promote our own local music at various forums across the globe,” Lone said.
The concert was organised by AR Music International — a Mumbai (India) based music record label, while as the event was co-supported by Department of Tourism, SKICC, Srinagar, Jammu and Kashmir Government, Umang, Bajaj Alliance, Peaks Automobiles, Jamkash Vehicleads Pvt Lead, 6-Red FM 93.5 Bajate Raho, Umang Infertility Clinic, A Unit if Nurture Clinics PVT Ltd, Pradhan Mantri Jan Ashudhi Yojna, Jehlum Group of Companies, Four Points by Sheraton, Fall Winter, Katha Batha, Pied Piper PR & Advertising (PPPRA), a Srinagar based PR agency was the PR partner while, Kashmir News Service and daily Brighter Kashmir was the print media partner.