The club has sold 46% more than the last shirt released in the first 48 hours
The new limited-edition FC Barcelona shirts for the next Clásico, which will be held in Madrid on the weekend of April 10 and 11, are being a sales success. In fact, the best proof of this is that there is only one third of the total available stock left. Thus, the club’s forecast is that they will be sold out in the coming weeks.
To promote this shirt, the club has had the collaboration of Carles Puyol, who once again dressed in short with it and starred in a spectacular advertising campaign, with a video where the former captain touched a chord with the Barça members and fans.
Thanks to the fact that the club recovered the rights to exploit Barça merchandising through Barça Licensing & Merchandising (BLM), the campaigns are much more aimed at the local fan and revolve around the Barça product. A new success for this department, which since it was re-caught for the club only generates good news for the entity.
The former Barça captain is part of the sheepskin campaign that Barça will wear at the Bernabéu on April 10 or 11
From today it can be purchased at the Barça Store on Passeig de Gràcia in Barcelona or on the ‘ecommerce’ platform.
“Messi and his family are learning French”
From this Tuesday, the shirt with which FC Barcelona will play the League Classic on April 10 or 11 at the Santiago Bernabéu against Real Madrid is on sale. Former Barça captain Carles Puyol is the protagonist of the launch campaign for this shirt, which for the first time combines Barça and ‘senyera’ colors in the same design.
This ‘El Clásico Special Edition’ is available exclusively from today until February 1 at the Barça Store on Passeig de Gràcia in Barcelona and on the Barça club’s e-commerce platform. It should be remembered that the Camp Nou store is closed to the public due to restrictions due to the coronavirus. As of February 1, it can be found in all the usual points of sale Camisetas De Futbol Baratas.
Barça only plans to play with this jacket this season in the fiefdom of the eternal rival, where Puyol starred in one of the most iconic images in the history of the duels against Real Madrid kissing the ‘senyera’ when he scored the second goal for the Catalans (It was 1-2) in the unforgettable 2-6 triumph on May 2, 2009. The great team trained by Pep Guardiola ended up conquering that League, the King’s Cup and the Champions League, certifying the first treble in the club’s history .
Fifth shirt this season
With this shirt, five will be used by Ronald Koeman’s Barça. In addition to the home with Barça stripes, which far from the Camp Nou has only been shown in Cornellà, there is the black one with gold trim, the pink one and green motifs and the yellow one with the four diagonal stripes of the ‘senyera’ that has already the team last season.
Carles Puyol, who stars in the campaign spot, was used to launch the new shirt. An audiovisual piece in which the eternal captain, who in his time as a player knew how to personify the club’s values such as humility, effort, ambition, respect and teamwork, is in charge of instilling encouragement in the fans before a A match with as much tradition as the Clásico and at a difficult time globally due to the pandemic, which has forced us to change many of our customs.
“If you need reasons to give your all in moments as tough as this, you don’t look for them outside. They are within each one of us. ” Thus begins the manifesto with which Puyol accompanies the presentation of the kit, which on this occasion becomes the banner under which together it will be possible to overcome adversity.
The player, a legend of the Barça Club, thus appeals to the qualities that identify Barça fans around the world with their nonconformity and their constant search to improve day by day. And also to the values of Barça, an entity open to the world that, without losing its identity linked to Catalonia, has been able to become a meeting point between different people, cultures and countries.
A commitment to sustainability
As in the latest kits presented by the Blaugrana club, 100% recycled polyester has been used for the production of the shirt and pants, obtained from melted recycled plastic bottles to obtain a very fine thread. In this way, a fabric is obtained that allows the best performance in sports practice and that has less impact on the environment.
Yet another shirt for the Catalan giants Barcelona released another new shirt on Tuesday, this time a ‘special edition’ kit that will be worn only in April’s La Liga clash at Real Madrid. It’s the fifth different shirt Barcelona will wear this season and the Catalan giants turned to former captain Carles Puyol to help with the launch…
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