The global tahini market size is anticipated to reach USD 1.77 billion by the year 2025, advancing at a CAGR of 5.2% over the forecast period, according to a new report by Grand View Research, Inc. Tahini is a condiment originating from the Middle East that is prepared from toasted ground hulled sesame, and is popular in Levant and Eastern Mediterranean cuisines, as well as those of the South Caucasus. The condiment also has fair popularity in North African and East Asian cuisines. The rising popularity of tahini products with ethnic Arabic flavors in developed countries, such as the U.S., Germany, U.K., France, and Italy, is expected to aid the market growth. Additionally, increasing awareness about consuming healthy, nutritious, and organic food has propelled the product demand.
Changing dietary preferences owing to hectic lifestyle has fueled the demand for dips and sauces, with a large proportion of the working population moving towards exotic flavors and ingredients as a result of globalization. Moreover, tahini dips and sauces add flavor as well as nutrition to food products, which is expected to amplify market demand. Middle Eastern delicacies such as hummus, falafel pitas, and baba ghanoush have also seen their popularity soar, which is expected to positively develop the industry. Manufacturers are launching innovative products to cater to the increasing demand from the global food industry. Sesame seed-based tahini has captured attention in the market as it offers a number of health benefits such as skin detoxification and prevention of Rheumatoid Arthritis (RA), as well as the premature graying of hair.
The tahini market is broadly segmented on the basis of product and distribution channel. The major product segments where tahini is integrated include pasta and spreads, halva and other sweets, and sauces and dips. Major distribution channels for the product include online and offline. Over the past few years, major companies in the region are adopting several marketing strategies, such as product launches, product portfolio and distribution channel expansion, and merger and acquisition, to cater to the rising demand for vegan, gluten-free, non-GMO, Kosher products. Some of the notable industry players include Al Wadi Al Akhdar, El Rashidi El Mizan, Prince Tahina Ltd., Haitoglou Bros, Halwani Bros. Co., Ltd., Marwari International Pty. Ltd., Dipasa USA Inc., Kevala, Mounir Bissat Factories, and SESAJAL S.A. de C.V.
Tahini Market Report Highlights
1 Tahini has a wide scope of application in numerous products that include confectioneries, bakeries, sauces, dips, and salad dressings, which is the major factor driving market growth
2 The product is available in a wide range that includes vegan, gluten-free, non-GMO, Kosher, with zero artificial preservatives, which have increased the product attractiveness for consumers
3 Tahini is cholesterol-free, low-sodium, and has low saturated fat, and helps in lowering bad cholesterol, thus helping to reduce the risk of heart disease
4 The USDA states that one tablespoon, or 15 grams, of tahini contains 89 calories, 8 grams of fat, 3 grams of carbohydrate, 1.4 grams of fiber, 2.6 grams of protein, and 17 mg of sodium, as well as being zero-sugar
5 North America is projected to be the fastest-growing regional market at a CAGR of 6.8% from 2019 to 2025, on account of the rising demand for ethnic Arabic flavors, coupled with the explosion of multi-ethnic food outlets in the region
6 The sauces & dips product segment is expected to witness the fastest growth at a CAGR of 5.6% from 2019 to 2025, while the paste and spreads segment is projected to generate over USD 985 million in revenue over the forecast period
7 The brick-and-mortar distribution channel generates majority of the revenue in the tahini market, aided by the exponential growth in number of hypermarkets, supermarkets, and specialty stores in emerging economies such as India and Thailand
8 New product launches and production capacity expansions are expected to remain key marketing strategies for notable market players; for example, in August 2018, AllThatDips Company launched an exclusive range of Tahini paste in India under the brand name ‘Beef’, for use in various food products
9 In January 2021, Mighty Sesame Co. launched the first-ever harissa flavored tahini for dressings, dips, meat, and vegetables; harissa is a paste prepared by blending roasted hot red peppers with other spices and herbs
10 The outbreak of the coronavirus pandemic has led to an exponential increase in popularity for home cooking, as eating out and take-out practices got restricted due to lockdowns. As such, people have become much more adventurous with their food preparations, which is expected to spell positive growth for tahini demand among consumers in coming months
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Tahini Market Segmentation
Grand View Research has segmented the global tahini market on the basis of product, distribution channel, and region:
Tahini Product Outlook (Revenue, USD Million, 2015 – 2025)
Paste & Spreads
Halva & Other Sweets
Sauces & Dips
Tahini Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
Tahini Regional Outlook (Revenue, USD Million, 2015 – 2025)
Central & South America
Middle East & Africa
List of Key Players of Tahini Market
• Al Wadi Al Akhdar
• El Rashidi El Mizan
• Prince Tahina Ltd.
• Haitoglou Bros
• Halwani Bros. Co., Ltd.
• Carwari International Pty. Ltd.
• Dipasa USA Inc.
• Mounir Bissat Factories
• SESAJAL S.A. de C.V.
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Sauces, Dressings & Condiments Market – https://www.grandviewresearch.com/industry-analysis/sauces-dressings-condiments-market
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