ATLANTA, GA – Feb 2, 2021 – After a record-setting Q4, POINT3 Basketball announced today a multi-pronged, strategic partnership with NextUp Partners, a newly formed solutions-based group which provides innovative sports-focused organizations with marketing and commercial services optimized for the 2021 climate and beyond. The alignment will commercialize POINT3’s innovative DRYV technology and accelerate the brand’s position as the leading performance outfitter in gaming.
In both basketball and gaming, sweat is the enemy. To combat this issue, POINT3 leveraged its patented DRYV technology and built a towel directly into its shorts. Building upon the successful launch of its All-Day Gamer Short in 2020, and a series of partnerships with some of the top teams in esports, POINT3 has a robust pipeline of innovative product launches designed to serve the needs of every gamer.
“At POINT3, we exist to give every player a chance to be their best,” said Michael Luscher, founder and CEO of POINT3. “With hundreds of thousands of products sold and outfitting more than 2,000 teams, we know that hoopers love our gear, and brands love our technology.” Luscher continued, “NextUp Partners has a diverse, accomplished and connected roster of experts, making them the ideal partner for POINT3 as we expand our product portfolio, turbo-charge our sales channels, and extend our brand into gaming.”
“Our mission — to help the next generation of sports brands reach their full potential – fully aligns with POINT3’s, and our team is uniquely positioned and committed to accelerating POINT3’s current trajectory”, said Joe Dupriest, co-founder and managing partner at NextUp Partners. “We’re excited to continue establishing DRYV as the underlying technology fueling sport performance, while extending their reach across the sport landscape.”
NextUp Ventures — the second pillar of the NextUp consortium focused on strategic capital investment, sweat equity and access to an unmatched angel network to fuel startups and emerging brands – will be hosting an Online Demo Day Feb. 4, 2021, at noon EST, where POINT3 will be one of the first companies presenting to the NextUp Ventures network of investors and partners.
More details can be found here: https://www.nextuppartners.com/nextup-demoday.
POINT3 is a performance apparel brand designed to defeat sweat. After a decade on the basketball court helping ballplayers own the game’s critical moments, POINT3 has extended its reach to any activity where sweat inhibits performance. POINT3 gear features DRYV®, a patented textile technology that incorporates an absorbent wipe zone providing players with a surface area to keep hands and face dry without putting their game on pause. Available online at www.POINT3Gear.com or through the POINT3 team catalog, featuring uniforms worn by thousands of teams and leagues across the country.
You can learn more about patented DRYV® Technology at www.DRYVTechnology.com.
About NextUp Partners
Led by one of the most diverse and accomplished leadership teams in sports, NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and creative agencies and a multitude of C-suite level relationships from across the industry. NextUp Partners was formed to provide innovative sports-focused organizations with a broad range of efficient business services — optimized for the 2021 climate and beyond. Solutions are customized to the needs of the client and include end-to-end strategy and execution spanning key disciplines such as product development, merchandising, brand strategy and management, sales and business development, customer / fan acquisition and engagement, digital and affiliate commerce, communications and public relations, live events and experiences, data and analytics, as well as financial planning, analysis, and controllership.
For more information, visit www.NextUpPartners.com.