One of the fastest growing marketing agencies in Europe, DigiType Media, is working to close the communication gap between brands and big influencers. The statistics are clear – influencer marketing is on the rise. In 2020, nearly 20% of marketers were spending up to $10,000 per year on influencer marketing. In the same year, almost 10% of companies said they planned to invest more than $1 million on influencer marketing.
Dawid Karcz, the CEO & Founder of Digitype Media, commented on the importance of utilising influencers in marketing strategies: “the amount of money businesses are leaving on the table for not using influencers is unbelievably large. As we work hard to shine the light on influencer marketing, our agency is growing faster than ever and it’s a pleasure to see more businesses are starting to realise the effectiveness of online influencers”, he said.
Companies and marketers who aren’t using influencers as part of their campaigns are leaving money on the table, according to DigiType. Statistics show that the influencer marketing industry is set to rise to $15 billion by 2022. Brands who leverage influencer marketing are seeing major improvements in their bottom lines. In fact, business report that they are making an average of $5.20 for every $1 spent on influencer marketing. Beauty brands are seeing a return on investment (ROI) of $11 for every $1 spent. With more and more consumers turning to social media for advice on products and services, influencer marketing is something companies can’t afford to miss out on.
DigiType creates effective marketing campaigns including services for creative campaigns, talent management, and social media management. DigiType helps to cultivate influencers who can help marketers get the most from their marketing budgets. For companies who want to leverage their marketing money to the highest level, influencer marketing provides a viable option.
Overall, influencer marketing is turning out a ROI that’s eleven times greater than traditional forms of marketing. Companies who turn to influencer marketing are sure to reap the benefits of their investments, as data indicates, and with the right influencer marketing partner, companies can ensure that they are carving out a successful influencer marketing campaign. At a time when influencer marketing continues to evolving, it’s more important than ever to put the right strategies into place at the right time.
DigiType is proud to be a partner for brands who are interested in learning about and applying influencer marketing strategies. Currently, DigiType is accepting new clients. More information about influencer marketing and other critical strategies for increasing traffic can be found at https://www.digitypemedia.com.
DigiType is a global talent management and influencer marketing agency.