Dallas, Texas, United States – Clapper Media Group Inc is an independent digital media company delivering short mobile videos to hundreds of millions of people around the world. Through its recent launch in the market, Clapper is the fastest growing social platform currently out there. With their motto ‘Be heard, Be seen, Be valued’, the creators of Clapper have built a platform for users to express themselves, share their life and show their talents. Their mission is to use technology to empower everyone’s life, so that everyone has the opportunity to show, the channel to speak, and the possibility to be seen.
People can build up their following and be an opinion leader. Across the diverse platform, they can connect with friends and follow those whose opinions they want to hear. Their “Clapback” feature is unique as through it one can simply express their opinion about a particular post and easily view other people’s opinion as well. Clapper uses equal opportunity algorithms to show ordinary, real, and diverse communities of people through the sharing of short videos and live streams. Everyone can easily record videos and be an integral part of their community. The area and locality of the users will also have an impact on the kind of content that is curated for them.
Clapper has Clapper Fam, a new monetization feature that allows creators to capitalize on superfans. Clapper launches live streaming to further increase the timely communication and interaction between creators and users and add more new ways for creators with a moderate audience to obtain substantial income. With monetization, Clapper now offers a practical path for content creators to earn on an ad-free short video platform.
In terms of monetization, Clapper is a fans subscription-based platform rather than an ad-based platform that functions without selling the user’s data. According to the CEO of Clapper, “People can find themselves being heard, being seen, being valued on Clapper.” The creators of Clapper believe that GenY to baby boomers can be a content creator because the content is to show what real life is.
In their words, “We believe that your content should not be to please everyone but for yourself and people like you. At Clapper do not worry about the edits and sound effects. In Clapper, you can see various people that are not noticed on TikTok, but they are the ordinary real lives of most people.” Clapper is all about the beauty of every day, such as what a truck driver saw and heard on the road, food lovers, boxing instructors, thrift and home flip workers, fitness instructors, country singers, and so much more.