Dallas, TX – The Mexican Futbol Federation (FMF) and OEG Sports have announced a deal appointing OEG Sports as the master licensee and licensing agent for the Mexican National Soccer Team across North America.
The partnership will merge the name recognition and fervent fan base of FMF with the licensing expertise of OEG Sports. “This collaboration is meaningful because of our special connection with the U.S.” Diego Suinaga, Marketing Director at FMF says. “The Mexican National Team has a lot of loyal fans in the States; working with OEG Sports will allow us to bring the team closer to them.”
OEG Sports is focused on developing a comprehensive consumer products and merchandising program across all major consumer product categories including gifts and novelties, food and beverages, bedding, personal care, gaming and premiums. The first products will be released in Spring 2021.
The move also presents a special opportunity for manufacturers and retailers to get into the soccer market just in time to capitalize on the series upcoming highly anticipated soccer competitions. “With such a busy and exciting soccer calendar ahead, the CONCACAF Gold Cup and Olympics in 2021 and the 2022 FIFA World Cup, we will have the chance to reach consumers on a grand level. This is really a historic opportunity that we are excited to share with retailers and licensees,” Alex Altamirano, Managing Partner with OEG Sports.
About OEG Sports
OEG Sports is a fully integrated brand-extension agency, part of the One Entertainment Group of companies. Its portfolio of soccer rights includes iconic soccer clubs such as Concacaf, Bayern Munich, Chivas Guadalajara and Club America, among others.
More information: www.oeg-sports.com
Founded in 1927, at the FMF we promote the practice of Football in Mexico, representing and inspiring Mexicans focused on 5 strategic pillars: Sports Success, Sports Justice, Institutional Relations, Social Responsibility, effective and comprehensive Innovation.
More information: www.miseleccion.mx