A personal health company with the vision of “promoting health and beauty” is going to begin its journey in the Australian Stock Exchange. EZZ Life Science Holdings Limited prepares to be listed on the Australian Stock Exchange (ASX). It has started the Initial Public Offerings and it is expected to be officially listed in February this year. The stock code is EZZ. The reporter believes that the company has a brand with high degree of attention in the Chinese market in the two core fields: skin care and health care products.
The reporter learned that EZZ Life Science Holdings Limited, the company that is going to be listed on the Australian stock exchange this time, is a comprehensive brand group with skin care products and health care products as its main products. It has two big brands: one is EAORON, whose sales volume ranks among the tops of Australia’s Chemist Warehouse’s brand. In 2019, the company estimated that the market share of its mask products in the retail sales market in Australia and New Zealand can be as high as 25.3%. The other is the healthy brand EZZ for the Asia Pacific market. There are three kinds of products belongs to this brand at present: OMG Male Boost Stay Energizer, Mixed Fruit Jelly (cherry flavor) and Lactoferrin Complex Powder for child, and three new products will be launched in 2021.
It is reported that EZZ health products in Australia and New Zealand are rapidly establishing a broad local sales network. The products are selling not only in Australia and New Zealand offline pharmacies such as Priceline, but also in China’s cross-border e-commerce platforms such as Tmall Global.
According to the prospectus, the reporter learned that EZZ Life Science Holding Limited has an international trade operating team. Among them, Ms. Philippa Lewis, the chairman of the board of directors of the company, is an entrepreneur who has joined many listed companies in Australia and North America. During more than 30 years of business career, she has always been committed to the commercialization of evolutionary technologies in the areas of medicine and life sciences. In addition to Ms. Lewis, EZZ’s board members and senior management team members are all from well-known related enterprises, including senior executives of Citibank, former partners of BDO accounting firm in the UK, famous skin care products export trade operators in Australia, and partners of top marketing companies. The reporter believes that in the personal health consumption sector, EZZ has a “dream team” that all people want to have.
The unique business model is also a highlight of the EZZ prospectus. For instance, with regard to sales channels, EZZ adopts the sales model like the traditional health enterprises that focus on pharmacies, implements “online + offline” global layout, sets up concept experience stores in CBD of Sydney, sells products in retail drugstores in Australia and New Zealand market, and arranges full platform e-commerce in overseas markets, so that global consumers can buy cutting-edge health products online. With regard to the supply chain, EZZ will increase the proportion of self-production, and it plans to build a top-level production line conform with GMP certification. With regard to the choice of key markets, EZZ has focused on the Asia Pacific region with rapid economic development. In addition to the local markets of Australia and New Zealand, EZZ will emphasize on the emerging markets in Asia, including China, Singapore, Malaysia, Thailand, the Philippines and Indonesia.