According to The Insight Partners market research study titled ‘Pacemakers Market – Global Analysis and Forecasts by Product Type, Technology and End User. The global pacemakers market is expected to reach US$ 10,908.0 Mn in 2027 from US$ 5,485.4 in 2018. The market is estimated to grow with a CAGR of 8.1% from 2019-2027. The report highlights the trends prevalent in the global pacemakers market and the factors driving the market along with those that act as deterrents to its growth.
The pacemakers market by product type is segmented into implantable pacemakers and external pacemakers. In 2018, the implantable pacemakers segment held the largest share of the market, by product type. Moreover, the same segment of pacemakers market is also expected to witness growth in its demand at a fastest CAGR of 8.4% during 2019 to 2027. The spurring adoption of these devices relies majorly on the availability of reimbursement that results in reducing the economic burden on the patients in the developed economies that have high prevalence of cardiovascular diseases.
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Some of the prominent players operating in pacemakers market are, Medico S.p.A., Vitatron, Abbott, Medtronic, OSCOR, LivaNova Plc, Abiomed, Boston Scientific Corporation, Biotronik, Zimmer Biomet, and Lepu Medical among others. The market players are focused towards bringing new and innovative products to sustain their position in the market. For instance, In August 2017, BIOTRONIK introduced smallest MR conditional CRT-P named Edora HF-T QP for patients suffering with heart failure. The launch is likely to help company complement its pacemakers’ portfolio as well as account for revenue growth.
Key factors driving the market are increasing burden of cardiovascular diseases, increasing technological advancements and large pool of geriatric population. However, high cost of implantation procedures and product recalls for pacemakers are likely to refrain the market growth. Additionally, the future trends such as product innovations are likely to increase the growth of the pacemaker market in the forecasted period.
Increasing Burden of Cardiovascular Diseases
A pacemaker is an electronic device designed to produce electrical impulses to stimulate the heart when normal physiological stimulation fails. In 2017, according to the World health organization, the increasing prevalence of cardiovascular diseases is the major cause of death all over the world. Moreover, it was mentioned that 17.9 million people across the globe died due to cardiovascular diseases in 2016. Cardiovascular disease is one of the leading causes of morbidity and mortality and is responsible for 30% of worldwide mortality, according to the World Health Organization. Moreover, according to the Centers of Disease Control and Prevention, Coronary heart disease (CHD) is the most common type of heart disease, killing over 370,000 people annually. Furthermore, according to the American Heart Association, in 2016, Coronary Heart Disease was the leading cause (43.2%) of deaths attributable to cardiovascular disease in the US, followed by stroke (16.9%), High Blood Pressure (9.8%), Heart Failure (9.3%), diseases of the arteries (3.0%), and other cardiovascular diseases (17.7%).
Growing Healthcare Market in the Developing Economies
Most of the developing country have adopted naturopathic medical system instead of a conventional medical system. The healthcare infrastructure in large cities of developing countries may have all the necessary amenities but rural areas may not. Thus, these massive unexplored areas pose ample revenue generation opportunities for pacemaker market. The countries like China and India have large patient population base and the healthcare expenditure is increasing, thus illustrating immense healthcare market potential. According to the India Brand Equity Foundation in 2017, the hospital industry in India reached US$ 61.79 billion and is predicted to reach US$ 132.84 billion by 2023. Thus, with the growing healthcare industry and increasing government initiatives, the demand for pacemakers is expected to increase in the developing economies.
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