The jewelry industry has always been one of the highest earners in the market. Every year, it generates billions of dollars in profits. Lifestyle changes and perception of jewelry as a status symbol dictate the trends and demand. Manufacturers try to address this growing demand by focusing on product innovation, which eventually affects production costs.
While other industry players continue to find ways to innovate their jewelry pieces and increase their profits, Pure Pearls disrupts the luxury jewelry industry by adapting a unique business model. This approach allows Pure Pearls to make luxury jewelry more affordable without compromising quality, craftsmanship, or service.
Pure Pearls is a leading online pearl specialty boutique that offers distinctively beautiful pearls and pearl jewelry sourced from pearl farms in Northern Australia, The Philippines, Indonesia, Japan and the tropics of French Polynesia. Founded 2004, the company is now known for its bespoke custom designs and rare one-of-a-kind exotic pearl strands
Pure Pearls has grown and evolved from a simple dream of a passionate and dedicated woman to an industry leader. Almost a decade after it started, it now disrupts the luxury jewelry industry with its direct-to-consumer business approach.
Pearls are known for their distinctive beauty and class. They have become one of the most expensive and coveted gemstones. Pure Pearls aims to bring the joy and luxury of owning bespoke luxury pearl jewelry to many. And to do this, the company adopted a direct-to-consumer business approach, which allows consumers to purchase Pure Pearl jewelry at a much lower cost. With this business model, Pure Pearls jewelry is priced at about a fifth of the retail prices because it acquires its pearls in bulk directly from suppliers. It also saves a lot from overhead operating costs as it’s an online shop and skips the usual advertising campaigns.
“Pure Pearls offers true luxury-grade pearls for a fraction of the price of retail,” shared McNamara. Like all companies, Pure Pearls aims to profit from its jewelry pieces. But according to Pure Pearls, nothing compares to empowering its suppliers that have been with the company since it started. It is also fulfilling to learn that many pearl enthusiasts are now growing their collections because of this. These are just a few of the reasons why Pure Pearls is more driven to find ways to further empower pearl farmers and consumers alike, and at the same time, continue to grow its business.
Pure Pearls always strives to ensure that the quality and beauty of pearls and pearl jewelry it offers. The experience, from ordering to opening the package, exceed client expectations. Each Pure Pearls piece comes in a discreet and secured packaging, with a professionally prepared retail appraisal and pearl care instructions.
About Pure Pearls
Pure Pearls is one of the leading online pearl specialty boutiques. It offers a curated collection of distinctive and beautiful pearls from the best pearl farms from all over the world. Pure Pearls disrupts the luxury jewelry industry by practicing its unique direct-to-consumer business model, providing luxury-grade genuine pearls for a fraction of the cost.