On 1/21/21, T-Mobile For Business released a short film featuring Black-owned skincare brand Cecile’s Bath & Body. As a part of their Magenta Edge initiative, they’re using original content to help small businesses thrive. Expanding on T-Mobile’s diversity and inclusion pledge they’re also shining the spotlight on Black-owned businesses such as Cecile’s Bath & Body. Founded by Jackie Granchamps in 2014, Cecile’s focuses on empowering women to live a cleaner, more authentic life through handcrafted organic products. In this short, Jackie shares her journey and business insights on customer relationships and the power of CRM technology.
Cecile’s Bath & Body was originally birthed by Jackie making body scrubs using fresh herbs for family and friends as holiday gifts. At the time, she was working in corporate marketing and began to suffer from unresolved headaches and eczema. This led her to shy away from conventional products as she built on her cultural plant knowledge and focus on traditional Haitian herbal remedies. On the philosophy behind Cecile’s Bath & Body, Jackie had this to say, “We’re living in a society where we are eating things and putting substances on our bodies that we can’t pronounce, and I want to change that.” In 2016, Cecile’s introduced the first on-demand, fully customizable blend bar, delivering bath salts, crèmes, and scrubs; aptly named ‘Mélanger.’
As a result of the pandemic, Jackie was laid off from her corporate marketing role. However, she seized the opportunity to focus on Cecile’s. In July of 2020, she was awarded a scholarship to Selfmade, an entrepreneurial program from media company Brit + Co, where she was able to refine operations and marketing processes. As a solopreneur, Jackie is proud to have picked herself up and is grateful for the amazing opportunity with T-Mobile. Reflecting on the project, Jackie said, “I’m honored to have been asked by T-Mobile to share my journey as a solopreneur and be a voice for the passionate entrepreneurs building brands that are lean and nimble.” Cecile’s Bath & Body is on a mission to reeducate women on how-to take care of themselves using skincare and self-care products in a way that feels natural.
Link to T-Mobile short film on Cecile’s Bath & Body: https://bit.ly/TmobilexCeciles
More About Cecile’s Bath & Body
The core values of Cecile’s Bath & Body include authenticity, adventure, boldness, empowerment, and sustainability. Cecile’s creates luxurious and indulgent products for everyday use that help solve life’s most irritating skin issues. The most popular gift nearly every holiday season is the Premium Bathing Salts because the giver can’t go wrong. It’s an interactive process that leaves every customer delighted at the outcome. Clients have a consultation with Jackie so she can learn about their lifestyles and preferences, and then she creates a bathing blend or scrub built to their exact specifications. Clients choose from 6 different salts or sugar (including Black Lava, Dead Sea, or Pink Himalayan) and over 30 organic botanicals such as herbs, flowers, clays, or even coconut milk. She also crafts a custom fragrance for their blend based on the essential oils they resonate with. For Jackie, it’s a super fun process and one of the best parts of the business.
About Jackie Granchamps
If Jackie Granchamps had a superpower, it would be taking seemingly disconnected components and merging them into harmony. A career marketer, she is skilled in developing and executing strategic creative development, multichannel marketing, and communication for integrated campaigns. A natural storyteller with a strong aesthetic sense, she understands how to impact the big picture through the smallest details to present work that is beautiful, clear, and effective. Cecile’s Bath & Body became the space where Jackie could express her elegant creative style, while also serving the growing need for ethical, clean skincare.
Links / Social Media:
- Website: https://cecilesbathandbody.net
- IG: @cecilesbathandbody
- Facebook: https://www.facebook.com/CecilesBathandBody
- Brit+Co Feature: https://www.brit.co/woman-owned-small-businesses/
- Clubhouse: @CecilesBathBody
- The Lo-Down Feature: http://www.thelodownny.com/leslog/2020/12/retailers-aim-to-uplift-spirits-after-downtrodden-year.html