NEW YORK, N.Y. – Feb 11, 2021 – What else is there to do during a lockdown other than watch tons of online videos? With more people at home, online video consumption went through the roof during the pandemic. SendtoNews Video (STN) saw a 32 per cent increase in views from 2019, with total views coming in at 13.3 billion for 2020.
“We saw a shift in where people want to consume their digital video in 2020 and an acceleration of pre-existing trends,” says STN CEO Matthew Watson. “The local digital publisher became the go-to source for information that mattered to users and we were thrilled to be able to supply them with the digital video content, technology and monetization needed to thrive in this new environment.”
STN dug into its library of 1 million videos spanning sports, business, entertainment and news, and ran the numbers on the most-watched videos of 2020. Unsurprisingly, the ranking includes a few COVID-related stories as well as videos on Kobe Bryant’s untimely death, Curtis Granderson’s retirement announcement from baseball and System of a Down releasing new music for the first time in 15 years.
Click the link below to see the complete list and watch all the videos in their entirety:
The top 20 most watched videos were compiled by data generated by STN’s Smart Match AI-powered technology which matches contextually relevant videos to content on 1,800 publishers’ websites, including the Miami Herald, the Chicago Tribune and the New York Post. STN partners with premium content providers, such as the MLB, Rolling Stone, Associated Press, Accuweather, Conde Nast and Bloomberg who are able to connect with local, diverse audiences through the STN platform.
STN’s mission is to help publishers thrive with online video. The company understands the resource drain of producing, editing and hosting video on publisher, so STN does it for them. They supply the video from their 200-plus content partners, and source the advertising for the pre-roll in the player. The best part for publishers? STN shares that ad revenue with them, proving their commitment to publisher success and long-term growth. In fact, one publisher increased revenue by 4,699 percent year-over-year by partnering with STN in 2020.
When it comes to advertisers, STN provides a completely brand safe, premium environment for their brand and boasts an industry-leading 1 billion monthly available impressions.
STN was recently named a finalist in the Best Video Distribution Platform category for the 2021 Digiday Video and TV Awards.